{"id":162158,"date":"2019-09-06T13:24:28","date_gmt":"2019-09-06T13:24:28","guid":{"rendered":"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/"},"modified":"2021-08-12T14:04:13","modified_gmt":"2021-08-12T14:04:13","slug":"agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/","title":{"rendered":"Agent Provocateur reveals high-impact AW19 \"World of AP\" campaign"},"content":{"rendered":"<p>Agent Provocateur has <strong>unveiled its latest AW19 campaign, \"The World of AP\",<\/strong> which continues with the brand's philosophy of celebrating strong women.<\/p>\n<p><!--more--><\/p>\n<p>As with <a href=\"https:\/\/www.theindustry.fashion\/inspiration-agent-provocateur-unveils-pump-it-up-campaign\/\">the \"Pump it Up\" campaign for SS19<\/a>, \"The World of AP\" is an all-female ensemble piece, with an all-female production and creative team. It is set in\u00a0\"Club AP\", which the brand describes as\u00a0\"a female operation located deep, deep inside a secret location\u2026 a pink-hued parallel dimension somewhere between truth and fiction, reality and play.\"<\/p>\n<p><iframe loading=\"lazy\" title=\"The World of AP #IntoThePink | Agent Provocateur Autumn Winter 2019\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AU8YJ7uuykA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>In the fantasy club, a troupe of female dancers perform to a track which asks \u201cHow does it feel to be a woman?\u201d The answer? \u201cAmazing\u201d. The aim of the campaign is to <strong>encourage women to \"explore and play whoever you want to be<\/strong> in underwear that crushes all inhibitions and expectations\".<\/p>\n<p><span class=\"A1\">\u201cAgent Provocateur\u2019s Autumn Winter 19 campaign is inspired by the new hedonism:<strong> the feeling that comes with looking after yourself, pushing your body to its limits<\/strong> and an unapologetic expression of kinky, sexiness and fun. We wanted the campaign to highlight the sisterhood coming together, exploring how dancing can make you feel alive and how wearing AP can transform you. The diverse troupe of women show how it feels to be a woman in 2019 in an Agent Provocateur way,\u201d explained c<\/span><span class=\"A1\">reative Director, Sarah Shotton.<\/span><\/p>\n<p>The campaign was\u00a0by the<strong> same all-female team behind its last three campaigns - Charlotte Wales, Danielle Polanco and Ursina Gysi.<\/strong> The team worked with a troupe of 25 women including ballerina Kylie Gonightly, twins Deuce la Dolce to spiral artist Madame Spirale to bring the collection to life.<\/p>\n<p>Read our Q&amp;A with Sarah Shotton who <a href=\"https:\/\/www.theindustry.fashion\/qa-agent-provocateur-creative-director-sarah-shotton-on-its-latest-campaign\/\">talks us through the campaign here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":135563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10497],"tags":[11042,14109],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agent Provocateur reveals high-impact AW19 &quot;World of AP&quot; campaign - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Agent Provocateur has unveiled its latest AW19 campaign, &quot;The World of AP&quot;, which continues with the brand&#039;s philosophy of celebrating strong women. As\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agent Provocateur reveals high-impact AW19 &quot;World of AP&quot; campaign - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Agent Provocateur has unveiled its latest AW19 campaign, &quot;The World of AP&quot;, which continues with the brand&#039;s philosophy of celebrating strong women. As\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-06T13:24:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:04:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/B002C003_190508_R2GM0_v6-LR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Agent Provocateur reveals high-impact AW19 \\\"World of AP\\\" campaign\",\"datePublished\":\"2019-09-06T13:24:28+00:00\",\"dateModified\":\"2021-08-12T14:04:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/\"},\"wordCount\":298,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Agent Provocateur\",\"Sarah Shotton\"],\"articleSection\":[\"Brands &amp; Designers\",\"Fashion\",\"News &amp; Insight\",\"Tech &amp; Media\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/\",\"url\":\"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/\",\"name\":\"Agent Provocateur reveals high-impact AW19 \\\"World of AP\\\" campaign - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2019-09-06T13:24:28+00:00\",\"dateModified\":\"2021-08-12T14:04:13+00:00\",\"description\":\"Agent Provocateur has unveiled its latest AW19 campaign, \\\"The World of AP\\\", which continues with the brand's philosophy of celebrating strong women. 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