{"id":162131,"date":"2019-09-02T15:58:40","date_gmt":"2019-09-02T15:58:40","guid":{"rendered":"https:\/\/www.theindustry.fashion\/caci-reveals-halo-effect-of-physical-stores-on-online-sales-is-strongest-in-london\/"},"modified":"2021-08-12T14:04:08","modified_gmt":"2021-08-12T14:04:08","slug":"caci-reveals-halo-effect-of-physical-stores-on-online-sales-is-strongest-in-london","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/caci-reveals-halo-effect-of-physical-stores-on-online-sales-is-strongest-in-london\/","title":{"rendered":"CACI reveals \u201chalo effect\u201d of physical stores on online sales is strongest in London"},"content":{"rendered":"<p>Research from consumer and location intelligence specialist CACI has unveiled the \u201chalo effect\u201d boost to online sales within the catchment area of a brand\u2019s physical store is highest in London, with <strong>an average 110% increase.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The regional insight<a href=\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/\"> follows the publication last month of CACI\u2019s report<\/a> that identified online sales across the UK are an average\u00a0106%\u00a0higher within a physical store\u2019s catchment area.<\/p>\n<p>The research, which <strong>breaks down the\u00a0online halo effect\u00a0by UK region,<\/strong> also shows that whilst the South West and East Midlands are lowest in the UK at 93%, this is not as far behind the capital as might be assumed, and still represents a significant uplift to online sales for brands in these areas that retain bricks and mortar stores.<\/p>\n<p>Commenting on this additional insight,<strong>\u00a0<\/strong>John Platt, director of CACI Property Consulting Group, said: \u201cLondon \u2013 a global leader in technology \u2013 has the most significant halo effect at 110%, but this is not as far ahead of the rest of the UK as might be assumed. While\u00a0the<strong> South West and East Midlands are 13% below the UK average<\/strong>, possibly due to customers maintaining more traditional shopping habits, the halo effect in these areas still delivers 93% more online sales for brands that have used bricks and mortar to complement their online presence.<\/p>\n<p>\u201cOur research into the regional differences in the halo effect highlights once again that, while the function of <strong>the physical store is changing, it still plays a significant role<\/strong> across the nation in driving retailer performance.\u00a0This is great news for brands and landlords alike.\u201d<\/p>\n<p>The regional halo effect research is the latest in a series of industry insights published by CACI as it works with landlords, retailers and leisure operators to help them to gain a better understanding of changing consumer behaviour.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":135514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[14927,15188,21,15187,9786],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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