{"id":162068,"date":"2019-08-20T12:25:17","date_gmt":"2019-08-20T12:25:17","guid":{"rendered":"https:\/\/www.theindustry.fashion\/uk-band-the-1975-aims-to-help-combat-fast-fashion\/"},"modified":"2021-08-12T14:03:56","modified_gmt":"2021-08-12T14:03:56","slug":"uk-band-the-1975-aims-to-help-combat-fast-fashion","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/uk-band-the-1975-aims-to-help-combat-fast-fashion\/","title":{"rendered":"UK band The 1975 aims to help combat fast fashion"},"content":{"rendered":"

Indie-pop Manchester band The 1975 are taking a strides into sustainable fashion by repurposing old merchandise, in a bid to cut down on the waste they are responsible for.<\/strong><\/p>\n

After having recently teamed up with environmental activist Greta Thunberg, the band have printed over some of their oldest t-shirts with fresh logos<\/strong> relating to \u2018Notes on a Conditional Form\u2018 \u2013 their upcoming fourth album.<\/p>\n

Posting on Instagram, band frontman Matty Healy shared a video display an array of t-shirts previously printed, with old tour dates and typefaces dating back to their 2013 debut album.<\/p>\n

Matty Healy said: \"We are not making new shirts for now. Unsustainable. And I'm so f***ing into this. This run is all old shirts (first album, early tours etc)<\/strong> that we had kept and have reprinted as your NOACF shirts.\"<\/p>\n

https:\/\/www.instagram.com\/p\/B1Rm2qXB89l\/<\/a><\/p>\n

Each t-shirt has now been given a new twist, with a bright luminous design and the acronym \u2018NOACF\u2019 (Notes on a Conditional Form) featuring over the top of the original print.<\/p>\n

The repurposed shirts will be available to buy online via the bands store. Healy also confirmed that fans will be able to take their old 1975 band t-shirts and any other old band t-shirts to Reading & Leeds where they can receive the same print update for free<\/strong>, further helping reduce the bands impact on fast fashion.<\/p>\n","protected":false},"excerpt":{"rendered":"

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