{"id":162067,"date":"2019-08-20T08:34:11","date_gmt":"2019-08-20T08:34:11","guid":{"rendered":"https:\/\/www.theindustry.fashion\/swarovski-collaborates-with-ales-grey-on-custom-installation-pop-up-at-selfridges\/"},"modified":"2021-08-12T14:03:56","modified_gmt":"2021-08-12T14:03:56","slug":"swarovski-collaborates-with-ales-grey-on-custom-installation-pop-up-at-selfridges","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/swarovski-collaborates-with-ales-grey-on-custom-installation-pop-up-at-selfridges\/","title":{"rendered":"Swarovski collaborates with ALES GREY on custom installation pop-up at Selfridges"},"content":{"rendered":"<p>High quality crystals company <strong>Swarovski has joined forces with US lifestyle brand ALES GREY - on its UK debut -<\/strong> with a vibrant joint installation at London\u2019s Selfridges, with a limited-edition crystal-encrusted sneaker as the focal point.<\/p>\n<p><!--more--><\/p>\n<p>ALES GREYis the newest luxury brand from 20-plus year <strong>industry veteran \u201cSneaker Steve\u201d Pati\u00f1o.<\/strong>\u00a0Quality crystals and genuine gemstones company Swarovski was founded in Austria in 1895.<\/p>\n<p>The overall display <strong>at the one-month pop-up, launched on 19 August,<\/strong> features one million crystals from Swarovski. It has an upbeat basketball theme with a sparkling back wall, a basketball net and a basketball covered in crystals bearing the ALES GREY logo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-127353 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/02.-Ales-Grey-Swarovski-Pop-Up-Karla-Otto-14-300x200.jpg\" alt=\"Swarovski ALES GREY\" width=\"563\" height=\"375\" \/><\/p>\n<p>The ALES GREY sneakers to get the<strong> crystal-incrusted treatment are the \"Battalion Hi\" and the \"Battalion Low\".<\/strong> Alongside the sneaker launch is the ALES GREY ready-to-wear clothing line, presenting upcycled, hand-picked vintage T-shirts (circa 1995) - glittering with Swarovski \u2018Crystal Electric Lacquer\u2019 crystals, which is also a UK launch in itself. ALES GREY is one of the first companies in the world to showcase Swarovski\u2019s state-of-the-art UV crystals.<\/p>\n<p>A portion of every pair of sneakers' retail price is going towards supporting the Los Angeles-based creative campus known as the Inner-City Art organisation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":135406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[11046,4387,9737],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swarovski collaborates with ALES GREY on custom installation pop-up at Selfridges - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"High quality crystals company Swarovski has joined forces with US lifestyle brand ALES GREY - 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