{"id":162055,"date":"2019-08-16T16:13:22","date_gmt":"2019-08-16T16:13:22","guid":{"rendered":"https:\/\/www.theindustry.fashion\/boxing-clever-how-boxpark-launched-a-new-generation-of-retail\/"},"modified":"2021-08-12T14:03:54","modified_gmt":"2021-08-12T14:03:54","slug":"boxing-clever-how-boxpark-launched-a-new-generation-of-retail","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/boxing-clever-how-boxpark-launched-a-new-generation-of-retail\/","title":{"rendered":"Boxing clever: how Boxpark launched a new generation of retail"},"content":{"rendered":"
Mention Croydon and the first thing the majority of people say is \"Boxpark\". That, and the fact the place is a bit run down, is all people seem to know about this outer South London suburb. The metal shipping container-type concept of Boxpark has become the \"up and coming\"\u00a0stamp of hipster approval and many councils and developers see it as an opportunity to regenerate their town<\/strong> centres, drive footfall and appeal to a younger audience.<\/p>\n
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Since its launch in 2011, Boxpark has morphed from retail to food outlets, and, now, work places.<\/strong> Just announced, Boxpark has nationwide expansion plans alongside two brand new concepts; BoxOffice and BoxHall.\u00a0It currently has three sites in Shoreditch, Croydon and Wembley, and there are plans to expand with a further ten new sites over the next five years.\u00a0<\/span><\/p>\n
The new concept, BoxOffice, is a co-working space which will be incorporated into brand new Boxpark sites.<\/strong> The Boxpark and BoxOffice schemes will be a 50,000-150,000 sq ft in size with developments featuring the Boxpark streetfood and bars set up on the ground floor and leisure operators such as virtual reality, cinemas, crazy golf and karaoke on the first floor and between two to four floors of co-working space above. Boxpark will work along alongside existing co-working companies on the launch and operation of the new BoxOffice concept.\u00a0<\/span><\/p>\n
BoxHall is a new food hall concept.<\/strong> These smaller, 10,000-20,000 sq ft, food and beverage destinations will be based on existing sites within city centres across the UK, featuring between six and twelve street food vendors at each site. Boxpark\u2019s turnover is reported to be currently in the region of \u00a310 million a year.<\/p>\n
Boxpark founder and CEO Roger Wade said: \u201cI\u2019m really excited to announce our plans for our brand new BoxOffice and BoxHall concepts. Boxpark has always been an innovator in the retail and leisure sector and these brand new formats demonstrate our investment in continuing to evolve both the brand and the sites<\/strong> we build and operate. These two major new innovations will help us secure a further 10 sites across the UK over the next five years.\u201d\u00a0<\/span><\/p>\n