{"id":162001,"date":"2019-08-08T07:24:10","date_gmt":"2019-08-08T07:24:10","guid":{"rendered":"https:\/\/www.theindustry.fashion\/intu-trials-direct-retailing-to-promote-independents\/"},"modified":"2021-08-12T14:03:44","modified_gmt":"2021-08-12T14:03:44","slug":"intu-trials-direct-retailing-to-promote-independents","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/intu-trials-direct-retailing-to-promote-independents\/","title":{"rendered":"intu trials direct retailing to promote independents"},"content":{"rendered":"<p>intu has launched <strong>a new community-based retail strategy to promote local businesses<\/strong> and give a fresh boost to independents.<\/p>\n<p><!--more--><\/p>\n<p>The first venture being tested is The Birdhouse Caf\u00e9 that has just launched at<a href=\"https:\/\/www.theindustry.fashion\/intelligence\/intu-broadmarsh\"> intu Broadmarsh<\/a> in Nottingham. The concept will be introduced to more of intu\u2019s shopping destinations as part of its new five-year transformation strategy. Each venture will operate as a standalone, rent-paying tenant, <strong>led by a retail specialist and run in partnership with local suppliers.<\/strong><\/p>\n<p>The Birdhouse Caf\u00e9 works with Nottingham-based coffee roastery 200 Degrees, Ugly Bread Bakery and soft drink specialist Belvoir, and also provides <strong>retail and events space to other small and start-up brands<\/strong>.<\/p>\n<p>Trevor Pereira, commercial director at intu, said: \u201cWe <strong>wanted to test whether a landlord can make this kind of move into direct retailing<\/strong> and explore the benefits it would provide our visitors, existing brands and the wider community.<\/p>\n<p>\u201cIt was important to us that the new business we created would operate as <strong>a standalone venture with its own team<\/strong> who would have to face the same challenges as any other retailer, so that we could really test the concept.\u201d<\/p>\n<p>Pereira continued: \"Our ambition is to grow this concept at other intu destinations across the UK as part of <strong>our new strategy to transform our centres and nurture the best brands.<\/strong> We think this has the potential to show how small and independent businesses can thrive alongside international names to create the best possible retail and leisure experience.\"<\/p>\n<p>Helen Dickinson, chief executive of the British Retail Consortium, added: \u201cRetail has long been a centre of innovation and forward thinking. We <strong>welcome any efforts that can help to invigorate our high streets<\/strong>, retail parks and shopping centres.<\/p>\n<p>\u201cWhile the rise of the internet has opened consumers up to new ways of shopping, <strong>healthy high streets continue to play a vital part in strengthening local communities<\/strong>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":135290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[10520,10519,11408,5978,10,15050],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>intu trials direct retailing to promote independents - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"intu has launched a new community-based retail strategy to promote local businesses and give a fresh boost to independents. 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The first venture being tested\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/intu-trials-direct-retailing-to-promote-independents\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-08T07:24:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:03:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Birdhouse_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Bottomley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Bottomley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/intu-trials-direct-retailing-to-promote-independents\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/intu-trials-direct-retailing-to-promote-independents\/\"},\"author\":{\"name\":\"Tom Bottomley\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\"},\"headline\":\"intu trials direct retailing to promote independents\",\"datePublished\":\"2019-08-08T07:24:10+00:00\",\"dateModified\":\"2021-08-12T14:03:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/intu-trials-direct-retailing-to-promote-independents\/\"},\"wordCount\":318,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"BRC\",\"British Retail Consortium\",\"Helen Dickinson\",\"Independents\",\"Intu\",\"Trevor Pereira\"],\"articleSection\":[\"News &amp; Insight\",\"Retail &amp; Etail\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/intu-trials-direct-retailing-to-promote-independents\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/intu-trials-direct-retailing-to-promote-independents\/\",\"url\":\"https:\/\/www.theindustry.fashion\/intu-trials-direct-retailing-to-promote-independents\/\",\"name\":\"intu trials direct retailing to promote independents - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2019-08-08T07:24:10+00:00\",\"dateModified\":\"2021-08-12T14:03:44+00:00\",\"description\":\"intu has launched a new community-based retail strategy to promote local businesses and give a fresh boost to independents. 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