{"id":161862,"date":"2019-07-15T15:01:10","date_gmt":"2019-07-15T15:01:10","guid":{"rendered":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/"},"modified":"2021-08-12T14:02:14","modified_gmt":"2021-08-12T14:02:14","slug":"new-research-reveals-importance-of-physical-stores-to-boost-online-sales","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/","title":{"rendered":"New research reveals importance of physical stores to boost online sales"},"content":{"rendered":"<p>The latest research carried out by Consolidated Analysis Centers, Inc. (CACI), the consumer and location intelligence specialist, has revealed how <strong>bricks and mortar stores positively impact on online sales.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>It says that <strong>90% of all UK retail spend is influenced by a store<\/strong>, and what CACI terms the \u201chalo effect\u201d refers directly to the measurable impact that the presence of a physical store has on online sales. It also reveals the negative impact of closing stores on brands\u2019 online businesses.<\/p>\n<p><strong>Online sales more than double within a store\u2019s catchment<\/strong>, and retailers that do not maintain a bricks and mortar store in a catchment \u2013 alongside a transactional website \u2013 typically experience 50% lower online sales compared to those retailers that do have a physical presence.<\/p>\n<p>Alex McCulloch, director of CACI Property Consulting Group, said: \u201cThe halo effect highlights two key points as the industry wrestles with how it evolves in the face of seismic shifts in consumer behaviour.\u00a0Firstly, <strong>brands should carefully consider the unintended consequences of downsizing their portfolios.<\/strong> What might seem an effective way to reduce costs may also undermine the viability of the business due to the positive impact stores have on online sales.<\/p>\n<p>\u201cAs importantly, the research also points to the need for landlords and brands to work together.\u00a0Consumers move seamlessly from one channel to another, which means neither side has the upper hand. <strong>Both sides must recognise the importance of stores across a retailer\u2019s wider business<\/strong> and both should unite in building a stronger, more relevant, and therefore more resilient, offer for consumers.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-124998 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Screenshot-2019-07-15-at-15.52.41-292x300.png\" alt=\"\" width=\"587\" height=\"603\" \/><\/p>\n<p>By analysing data collected via a UK wide survey of over 2,500 consumers, CACI found sales are an average of 106% higher within a physical store\u2019s catchment, with the<strong> impact even greater in the fashion (+127%)<\/strong>, sportswear (+124%) and electronics (+154%) sectors. The sportswear figures also include the growing trend of athleisure wear.<\/p>\n<p>Key to the enhanced performance is the role stores play in influencing purchasing decisions, with over 50% of online spend touching a physical store. This is achieved through<strong> click and collect, in-store ordering, or via the store\u2019s role as a showroom<\/strong> to \"try before you buy\", with purchases made later online at the convenience of the consumer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":135055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[14928,14927,21],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New research reveals importance of physical stores to boost online sales - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"The latest research carried out by Consolidated Analysis Centers, Inc. (CACI), the consumer and location intelligence specialist, has revealed how bricks\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New research reveals importance of physical stores to boost online sales - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"The latest research carried out by Consolidated Analysis Centers, Inc. (CACI), the consumer and location intelligence specialist, has revealed how bricks\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-15T15:01:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:02:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Screenshot-2019-07-15-at-15.52.52.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1199\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Bottomley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Bottomley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/\"},\"author\":{\"name\":\"Tom Bottomley\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\"},\"headline\":\"New research reveals importance of physical stores to boost online sales\",\"datePublished\":\"2019-07-15T15:01:10+00:00\",\"dateModified\":\"2021-08-12T14:02:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/\"},\"wordCount\":374,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Alex McCulloch\",\"CACI\",\"E-commerce\"],\"articleSection\":[\"News &amp; Insight\",\"Retail &amp; Etail\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/\",\"url\":\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/\",\"name\":\"New research reveals importance of physical stores to boost online sales - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2019-07-15T15:01:10+00:00\",\"dateModified\":\"2021-08-12T14:02:14+00:00\",\"description\":\"The latest research carried out by Consolidated Analysis Centers, Inc. (CACI), the consumer and location intelligence specialist, has revealed how bricks\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New research reveals importance of physical stores to boost online sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\",\"name\":\"Tom Bottomley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"caption\":\"Tom Bottomley\"},\"description\":\"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New research reveals importance of physical stores to boost online sales - TheIndustry.fashion","description":"The latest research carried out by Consolidated Analysis Centers, Inc. (CACI), the consumer and location intelligence specialist, has revealed how bricks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/","og_locale":"en_GB","og_type":"article","og_title":"New research reveals importance of physical stores to boost online sales - TheIndustry.fashion","og_description":"The latest research carried out by Consolidated Analysis Centers, Inc. (CACI), the consumer and location intelligence specialist, has revealed how bricks","og_url":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2019-07-15T15:01:10+00:00","article_modified_time":"2021-08-12T14:02:14+00:00","og_image":[{"width":1199,"height":1335,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Screenshot-2019-07-15-at-15.52.52.png","type":"image\/png"}],"author":"Tom Bottomley","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Bottomley","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/"},"author":{"name":"Tom Bottomley","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8"},"headline":"New research reveals importance of physical stores to boost online sales","datePublished":"2019-07-15T15:01:10+00:00","dateModified":"2021-08-12T14:02:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/"},"wordCount":374,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Alex McCulloch","CACI","E-commerce"],"articleSection":["News &amp; Insight","Retail &amp; Etail"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/#respond"]}],"copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/","url":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/","name":"New research reveals importance of physical stores to boost online sales - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2019-07-15T15:01:10+00:00","dateModified":"2021-08-12T14:02:14+00:00","description":"The latest research carried out by Consolidated Analysis Centers, Inc. (CACI), the consumer and location intelligence specialist, has revealed how bricks","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/new-research-reveals-importance-of-physical-stores-to-boost-online-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"New research reveals importance of physical stores to boost online sales"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8","name":"Tom Bottomley","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","caption":"Tom Bottomley"},"description":"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion"}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/161862"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=161862"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/161862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/135055"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=161862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=161862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=161862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}