{"id":161833,"date":"2019-07-10T15:57:59","date_gmt":"2019-07-10T15:57:59","guid":{"rendered":"https:\/\/www.theindustry.fashion\/the-interview-tom-broughton-founder-cubitts\/"},"modified":"2021-08-12T14:02:09","modified_gmt":"2021-08-12T14:02:09","slug":"the-interview-tom-broughton-founder-cubitts","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/the-interview-tom-broughton-founder-cubitts\/","title":{"rendered":"The Interview: Tom Broughton, founder, Cubitts"},"content":{"rendered":"\n
Modern spectacle maker Cubitts announced the opening of its eighth store on Friday 5 July at 41 Monmouth Street in London\u2019s Seven Dials. The shop takes its inspiration both from the quarter\u2019s historic sundial centrepiece<\/strong> and from the building\u2019s previous incarnation as A. France & Son, undertakers to the likes of King George III. Cubitts\u2019 founder, Tom Broughton, talks through his brand\u2019s journey\u00a0<\/p>\n\n\n\n Any particular reason for choosing that location for your eighth store?<\/strong><\/p>\n\n\n\n The Seven Dials always has a good mix of independent brands, and quite a lot of direct to consumer brands. I\u2019ve always liked the local feel of Seven Dials too, as opposed to the south side of Covent Garden which is very tourist driven. There\u2019s little cobbled streets and places I like such as Monmouth Coffee. We have had eyes on that particular site at 41 Monmouth Street for a while. It\u2019s a very cool site and it feels very Cubitts. It\u2019s only 300 square foot on the ground floor and the same in the basement, and it\u2019s got a very interesting history to it as it used to be an undertakers. They are still our landlords and I met the great great grandson. He showed me photos of when they had all the funeral processions around the old Covent Garden Market. You can imagine how many flowers they would have had considering it was a flower market!<\/p>\n\n\n\n