{"id":161562,"date":"2019-05-28T08:39:21","date_gmt":"2019-05-28T08:39:21","guid":{"rendered":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/"},"modified":"2021-08-12T13:56:39","modified_gmt":"2021-08-12T13:56:39","slug":"cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/","title":{"rendered":"Cheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought"},"content":{"rendered":"

On a sunny morning in Birmingham city centre, Charlene Powell is standing guard over four carrier bags.<\/p>\n

<\/p>\n

They are not all hers, she says hastily. She has come shopping with her mum, but between them they have done well out of their trip to the city\u2019s new Primark megastore, a five-floor retail palace that was named by Guinness World Records as the biggest clothing store in the world when it was unveiled in April.<\/p>\n

Read the full article on The Guardian<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

[…]<\/p>\n","protected":false},"author":46,"featured_media":134147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3328],"tags":[13219,10411,14056,14654],"acf":[],"yoast_head":"\nCheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"On a sunny morning in Birmingham city centre, Charlene Powell is standing guard over four carrier bags. They are not all hers, she says hastily. She has\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"On a sunny morning in Birmingham city centre, Charlene Powell is standing guard over four carrier bags. They are not all hers, she says hastily. She has\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-28T08:39:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:56:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Primark-1-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Guardian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Guardian\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/\"},\"author\":{\"name\":\"The Guardian\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/70a7311da328d466653965140eedb600\"},\"headline\":\"Cheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought\",\"datePublished\":\"2019-05-28T08:39:21+00:00\",\"dateModified\":\"2021-08-12T13:56:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/\"},\"wordCount\":96,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Mary Creagh\",\"Primark\",\"Richard Hyman\",\"Tim Kelly\"],\"articleSection\":[\"The Intake\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/\",\"url\":\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/\",\"name\":\"Cheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2019-05-28T08:39:21+00:00\",\"dateModified\":\"2021-08-12T13:56:39+00:00\",\"description\":\"On a sunny morning in Birmingham city centre, Charlene Powell is standing guard over four carrier bags. They are not all hers, she says hastily. She has\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/70a7311da328d466653965140eedb600\",\"name\":\"The Guardian\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"The Guardian\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought - TheIndustry.fashion","description":"On a sunny morning in Birmingham city centre, Charlene Powell is standing guard over four carrier bags. They are not all hers, she says hastily. She has","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/","og_locale":"en_GB","og_type":"article","og_title":"Cheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought - TheIndustry.fashion","og_description":"On a sunny morning in Birmingham city centre, Charlene Powell is standing guard over four carrier bags. They are not all hers, she says hastily. She has","og_url":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2019-05-28T08:39:21+00:00","article_modified_time":"2021-08-12T13:56:39+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Primark-1-1-1.jpg","type":"image\/jpeg"}],"author":"The Guardian","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"The Guardian"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/"},"author":{"name":"The Guardian","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/70a7311da328d466653965140eedb600"},"headline":"Cheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought","datePublished":"2019-05-28T08:39:21+00:00","dateModified":"2021-08-12T13:56:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/"},"wordCount":96,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Mary Creagh","Primark","Richard Hyman","Tim Kelly"],"articleSection":["The Intake"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/#respond"]}],"copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/","url":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/","name":"Cheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2019-05-28T08:39:21+00:00","dateModified":"2021-08-12T13:56:39+00:00","description":"On a sunny morning in Birmingham city centre, Charlene Powell is standing guard over four carrier bags. They are not all hers, she says hastily. She has","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/cheap-and-cheerful-why-theres-more-to-primarks-success-than-you-thought\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Cheap and cheerful: why there\u2019s more to Primark\u2019s success than you thought"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/70a7311da328d466653965140eedb600","name":"The Guardian","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"The Guardian"}}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/161562"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=161562"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/161562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/134147"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=161562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=161562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=161562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}