{"id":161393,"date":"2019-05-01T08:41:12","date_gmt":"2019-05-01T08:41:12","guid":{"rendered":"https:\/\/www.theindustry.fashion\/next-sales-boosted-by-warm-weather-and-online-growth\/"},"modified":"2021-08-12T13:56:14","modified_gmt":"2021-08-12T13:56:14","slug":"next-sales-boosted-by-warm-weather-and-online-growth","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/next-sales-boosted-by-warm-weather-and-online-growth\/","title":{"rendered":"Next sales boosted by warm weather and online growth"},"content":{"rendered":"
Next sales surged in the past three months<\/strong> as the high street fashion brand was buoyed by warm weather over the Easter period and online sales.<\/p>\n Total sales rose 4.5% over the 13 weeks to 27 April<\/strong>, compared to the same period last year, as its high street sales were boosted by \u201cunusually warm weather\u201d.<\/p>\n Retail store sales nevertheless slipped,<\/strong> despite the improved weather conditions, falling -3.6% as Next continued to be impacted by the tough conditions on the high street.<\/p>\n Online sales continued to drive growth, jumping 11.8%<\/strong> over the period amid the continued change in shopper behaviour.<\/p>\n Sales in April rose 4.7%, while sales grew 7.2% in February<\/strong> and 1.5% in March, compared to the same months in 2018.<\/p>\n \u201cWe experienced strong sales growth during February because sales were adversely affected by extreme winter weather last year<\/strong>,\u201d the company said in a trading update.<\/p>\n \u201cMarch was broadly in line with our forecast<\/strong> for the full year and, as mentioned above, sales during April were better than expected.\u201d<\/p>\n The overall jump pushed Next ahead of its sales forecasts for the quarter,<\/strong> which predicted 3.2% growth.<\/p>\n However, the group said it does not believe the \u201cover-performance can be extrapolated through the rest of the year\u201d, and held firm on profit and sales guidance for the full year.<\/strong><\/p>\n Next said it expects sales for the current three-month period to show a year-on-year decline due to tough comparable figures.<\/p>\n The firm recently posted a -0.4% dip in pre-tax profits to \u00a3722.9m for the year to the end of January 2019, after it saw high street sales tumble -7.9%.<\/p>\n In March, the retail giant also said that lower trade tariffs under a no-deal Brexit could save it up to \u00a315m<\/strong>\u00a0and allow it to cut prices for shoppers.<\/p>\n","protected":false},"excerpt":{"rendered":" […]<\/p>\n","protected":false},"author":42,"featured_media":135225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[3683],"acf":[],"yoast_head":"\n