{"id":161271,"date":"2019-04-10T20:30:39","date_gmt":"2019-04-10T20:30:39","guid":{"rendered":"https:\/\/www.theindustry.fashion\/inside-the-worlds-biggest-primark-in-birmingham\/"},"modified":"2021-08-12T13:55:56","modified_gmt":"2021-08-12T13:55:56","slug":"inside-the-worlds-biggest-primark-in-birmingham","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/inside-the-worlds-biggest-primark-in-birmingham\/","title":{"rendered":"Inside the world's biggest Primark in Birmingham"},"content":{"rendered":"<p>The world's biggest branch of Primark opens it doors in Birmingham tomorrow and is also the most experiential yet with, among other attractions, dedicated shopping areas for <strong>Disney and Harry Potter, the first Primarket cafe, a Duck &amp; Dry Xpress blow-dry bar<\/strong>, a Custom Zone to enable customers to personalise their purchases and a Recycling Area where shoppers can recycle clothing from any brand.<\/p>\n<p><!--more--><\/p>\n<p>Spanning <strong>five floors and 160,000 sq ft,<\/strong> it is the fast fashion chain's 187th store and features its full range of fashion, beauty and homewares, including some local, exclusive lines.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-117091 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Primark-1-1-300x200.jpg\" alt=\"Primark\" width=\"605\" height=\"403\" \/><\/p>\n<p>Its arrival has <strong>created 500 new jobs in the city<\/strong> on top of the existing 430 employees from the chain's existing New Street store who will transfer to the new location.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-117092 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Primark-2-1-300x200.jpg\" alt=\"Primark\" width=\"590\" height=\"393\" \/><\/p>\n<p>The store, which offers <strong>free water fountains, wi-fi and charging points<\/strong> for customers to keep them connected and hydrated while shopping, will also be used as a training and career development hub for the retailer's staff.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-117093 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Primark-4-300x200.jpg\" alt=\"Primark\" width=\"588\" height=\"393\" \/><\/p>\n<p>Retail director for the UK and Northern Europe Simon Gibbs said: \u201c<strong>Primark is proud to be a part of the fabric of Birmingham.<\/strong> We\u2019ve been in this great city since 2002 and have witnessed its incredible transformation, including the opening of the Bullring in 2003 and Grand Central in 2015.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-117094 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Primark-5-300x200.jpg\" alt=\"Primark\" width=\"593\" height=\"395\" \/><\/p>\n<p>\u201dThe opening of Birmingham High Street <strong>gives us the opportunity to bring our flagship product range<\/strong> and the very best of Primark to our customers in this vibrant and diverse city, which is something we have wanted to do for many years.\u201d<\/p>\n<p>In a week when one of Britain's oldest retailers, Debenhams, was placed into administration this store provides a reminder that done well,<strong> large scale physical retail can still be a key attraction in town and city centres.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-117095 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Primark-6-300x200.jpg\" alt=\"Primark\" width=\"587\" height=\"391\" \/><\/p>\n<p>It is anticipated that <strong>some 5,000 customers will turn up<\/strong> when the store opens its doors at 10am tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":134017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[10872,10411,14357],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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