{"id":161176,"date":"2019-04-02T21:28:30","date_gmt":"2019-04-02T21:28:30","guid":{"rendered":"https:\/\/www.theindustry.fashion\/we-want-our-own-version-of-just-do-it-europes-biggest-online-fashion-retailer-on-its-next-chapter\/"},"modified":"2021-08-12T13:55:41","modified_gmt":"2021-08-12T13:55:41","slug":"we-want-our-own-version-of-just-do-it-europes-biggest-online-fashion-retailer-on-its-next-chapter","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/we-want-our-own-version-of-just-do-it-europes-biggest-online-fashion-retailer-on-its-next-chapter\/","title":{"rendered":"We want our own version of \"Just do it\": Europe\u2019s biggest online fashion retailer on its next chapter"},"content":{"rendered":"<p><strong>Zalando wants to be for fashion what Netflix is for entertainment,<\/strong> Spotify for music and Airbnb for travel \u2013 it wants to have that \u201creal indispensable relationship\u201d with consumers, to be where people start and end their fashion journey.<\/p>\n<p><!--more-->With more than 26 million active customers across 17 markets, Zalando is already Europe\u2019s largest online fashion retailer. But with <strong>ambitions to double its audience in the next three-to-five years,<\/strong> the 10-year-old Berlin-based brand says 2019 will be about being more \u201cbelief-driven\u201d and connecting with people on a more human level.<\/p>\n<p><em><a href=\"https:\/\/www.marketingweek.com\/2019\/04\/02\/zalando-marketing-strategy\/\">Read the full article on Marketing Week.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":150038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3328],"tags":[21,10269],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We want our own version of &quot;Just do it&quot;: Europe\u2019s biggest online fashion retailer on its next chapter - 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