{"id":161061,"date":"2019-03-15T22:41:01","date_gmt":"2019-03-15T22:41:01","guid":{"rendered":"https:\/\/www.theindustry.fashion\/inspiration-balenciagas-new-sloane-street-warehouse\/"},"modified":"2021-08-12T13:55:25","modified_gmt":"2021-08-12T13:55:25","slug":"inspiration-balenciagas-new-sloane-street-warehouse","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/inspiration-balenciagas-new-sloane-street-warehouse\/","title":{"rendered":"Inspiration: Balenciaga's new Sloane Street \"warehouse\""},"content":{"rendered":"<p>Demna Gvasalia has redefined luxury fashion with his elevated take on streetwear and his unique sense of colour and proportion. The creative director's off-beat, somewhat utilitarian, vision has now been applied to retail with a <strong>new \"warehouse\" store for Balenciaga,<\/strong> the Kering-owned house over which he presides, opening on Sloane Street this week.<\/p>\n<p><!--more-->The store's scheme of <strong>bright aqua and orange flooring with metal, industrial-style fixtures<\/strong> is unexpected enough but add to that conveyor rails showcasing the collection along with <strong>two \"hyper real\" models<\/strong> (based on\u00a0Eliza Douglas and Takato Harashima, two models who are exclusive to the house) instead of your average static mannequins and you know you are in for a truly unique experience.<\/p>\n<p><strong>LED lighting illuminates the striking logo'd carpeting<\/strong> which features shaved imprints the brand's logo across the two floors of\u00a04,390 sq ft space. It's quite a departure from the store's previous occupants, classic Italian tailoring brand Ermengildo Zegna.<\/p>\n<p>The store's arrival is the latest for Sloane Street, which connects two of London's most affluent neighbourhoods, Chelsea and Knighsbridge.\u00a0<strong>Fendi, Versace, Armani and Herm\u00e8s have all relocated into larger spaces on the street<\/strong> recently, and introduced new retail concepts, while Burberry will move into number 1 Sloane Street next year.<\/p>\n<p><em>Image: Balenciaga Instagram<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":133671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[10508,10487,10046,10880],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inspiration: Balenciaga&#039;s new Sloane Street &quot;warehouse&quot; - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Demna Gvasalia has redefined luxury fashion with his elevated take on streetwear and his unique sense of colour and proportion. The creative director&#039;s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/inspiration-balenciagas-new-sloane-street-warehouse\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspiration: Balenciaga&#039;s new Sloane Street &quot;warehouse&quot; - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Demna Gvasalia has redefined luxury fashion with his elevated take on streetwear and his unique sense of colour and proportion. The creative director&#039;s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/inspiration-balenciagas-new-sloane-street-warehouse\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-15T22:41:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:55:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Balenciaga-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/inspiration-balenciagas-new-sloane-street-warehouse\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/inspiration-balenciagas-new-sloane-street-warehouse\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Inspiration: Balenciaga's new Sloane Street \\\"warehouse\\\"\",\"datePublished\":\"2019-03-15T22:41:01+00:00\",\"dateModified\":\"2021-08-12T13:55:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/inspiration-balenciagas-new-sloane-street-warehouse\/\"},\"wordCount\":213,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Balenciaga\",\"Demna Gvasalia\",\"Kering\",\"Sloane Street\"],\"articleSection\":[\"News &amp; Insight\",\"Retail &amp; Etail\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/inspiration-balenciagas-new-sloane-street-warehouse\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/inspiration-balenciagas-new-sloane-street-warehouse\/\",\"url\":\"https:\/\/www.theindustry.fashion\/inspiration-balenciagas-new-sloane-street-warehouse\/\",\"name\":\"Inspiration: Balenciaga's new Sloane Street \\\"warehouse\\\" - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2019-03-15T22:41:01+00:00\",\"dateModified\":\"2021-08-12T13:55:25+00:00\",\"description\":\"Demna Gvasalia has redefined luxury fashion with his elevated take on streetwear and his unique sense of colour and proportion. 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