{"id":161038,"date":"2019-03-08T12:57:38","date_gmt":"2019-03-08T12:57:38","guid":{"rendered":"https:\/\/www.theindustry.fashion\/aw19-colour-our-top-three-directions\/"},"modified":"2021-08-12T13:55:21","modified_gmt":"2021-08-12T13:55:21","slug":"aw19-colour-our-top-three-directions","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/aw19-colour-our-top-three-directions\/","title":{"rendered":"AW19 colour: Our top three directions"},"content":{"rendered":"<p>The AW19 shows were a feast for colour junkies with <strong>plenty of \"new\" colour stories to drive consumer interest<\/strong>, update key items and ring the changes for the coming season.<\/p>\n<p><!--more-->Ok, there was a lot of carryover colour too. Think allover black, allover white, indigo, rich blues, Millennial pink, purples and more. But what felt newer was the\u00a0<strong>neutral mood<\/strong>\u00a0that saw grey and beige tones taking a starring role with the latter also warming up to add a spicy edge. Head to toe grey felt surprisingly fresh and made as much of an impact on evening as more formal daywear.<\/p>\n<div id=\"attachment_114068\" style=\"width: 3610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-114068\" class=\"size-full wp-image-114068\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/neutral.jpg\" alt=\"AW19\" width=\"3600\" height=\"2700\" \/><p id=\"caption-attachment-114068\" class=\"wp-caption-text\">Balenciaga, Prada, Max Mara, Valentino, Dior, Tom Ford, Lacoste<\/p><\/div>\n<p>But that\u2019s not to say colour was universally understated. Quite the reverse, in fact as\u00a0<strong>power brights<\/strong>\u00a0(main image) took centre stage. Intense tomato and pillbox reds, fizzy oranges, eye-searing fuchsia, acid yellow (as well as more sunny and very un-autumnal yellows) meant that colour was frequently the key fashion statement on the runways, relegating silhouette and detail to second and third places.<\/p>\n<div id=\"attachment_114069\" style=\"width: 3610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-114069\" class=\"size-full wp-image-114069\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/green.jpg\" alt=\"AW19\" width=\"3600\" height=\"2700\" \/><p id=\"caption-attachment-114069\" class=\"wp-caption-text\">Stella McCartney, Marc Jacobs, Givenchy, Miu Miu, Prada, Louis Vuitton, TSE<\/p><\/div>\n<p>And designers also continued the\u00a0<strong>green moment<\/strong>\u00a0that\u2019s already making an impact at retail. The love of green straddled both the more muted and bright approaches to colour for the season with understated mint and military khaki coming alongside rich (but not dark) emerald tones that felt new and fresh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":133629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,5,6,13678,10481],"tags":[9947,13775,10508,11070,11356,10077,10721,11566,9814,10076,10531,10848,9726,9697,10187,10895,10078],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AW19 colour: Our top three directions - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"The AW19 shows were a feast for colour junkies with plenty of &quot;new&quot; 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