{"id":160978,"date":"2019-03-11T15:59:04","date_gmt":"2019-03-11T15:59:04","guid":{"rendered":"https:\/\/www.theindustry.fashion\/bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection\/"},"modified":"2021-08-12T13:55:13","modified_gmt":"2021-08-12T13:55:13","slug":"bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection\/","title":{"rendered":"Bj\u00f6rn Borg collaborates with Charles Jeffrey LOVERBOY on limited edition underwear collection"},"content":{"rendered":"<p>Swedish sports fashion brand <strong>Bj\u00f6rn Borg has teamed up with rising fashion designer label Charles Jeffrey LOVERBOY<\/strong> on a limited-edition line of printed men\u2019s underwear.<\/p>\n<p><!--more-->The capsule features three prints developed from signature mark-making which the designer and illustrator describes as his \"second language\". The prints, entitled \"Scream\", \"Squiggle\" and \"Squirm\", appear as <strong>all-over prints and waistband designs<\/strong> across a collection LOVERBOY fans will recognise as a celebration of the label\u2019s visual language. Selfridges are among the exclusive stockists, and prices start at \u00a335.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-114110 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Bjorn-Borg-x-Charles-Jeffrey1010_f2.jpg\" alt=\"Bjorn Borg x Charles Jeffrey LOVERBOY\" width=\"650\" height=\"867\" \/><\/p>\n<p><strong>In collaboration with photographer Dexter Lander, Glaswegian designer of the momen<\/strong>t, Jeffrey, an established stylist in his own right, is behind a colourful and comedic campaign celebrating the product.<\/p>\n<p>He says: \u201cWhilst on set we started realising that what we were building was a kind of mash-up of some of the visual cues of eccentric Britishness that I love the most: <strong>Culture Club, The Mighty Boosh, and a bit of David Bowie.<\/strong> What ties them all together is colour, a sense of performance and a dispensing with gender norms. It's a lot of things I love - remixed.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":133533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[10407,10193,10769,11547],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bj\u00f6rn Borg collaborates with Charles Jeffrey LOVERBOY on limited edition underwear collection - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Swedish sports fashion brand Bj\u00f6rn Borg has teamed up with rising fashion designer label Charles Jeffrey LOVERBOY on a limited-edition line of printed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bj\u00f6rn Borg collaborates with Charles Jeffrey LOVERBOY on limited edition underwear collection - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Swedish sports fashion brand Bj\u00f6rn Borg has teamed up with rising fashion designer label Charles Jeffrey LOVERBOY on a limited-edition line of printed\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-11T15:59:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:55:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Bjorn-Borg-x-Charles-Jeffrey1190_f3x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Bottomley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Bottomley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection\/\"},\"author\":{\"name\":\"Tom Bottomley\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\"},\"headline\":\"Bj\u00f6rn Borg collaborates with Charles Jeffrey LOVERBOY on limited edition underwear collection\",\"datePublished\":\"2019-03-11T15:59:04+00:00\",\"dateModified\":\"2021-08-12T13:55:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection\/\"},\"wordCount\":197,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Charles Jeffrey LOVERBOY\",\"Collaborations\",\"Lingerie\",\"Underwear\"],\"articleSection\":[\"Brands &amp; Designers\",\"Fashion\",\"News &amp; Insight\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection\/\",\"url\":\"https:\/\/www.theindustry.fashion\/bjorn-borg-collaborates-with-charles-jeffrey-loverboy-on-limited-edition-underwear-collection\/\",\"name\":\"Bj\u00f6rn Borg collaborates with Charles Jeffrey LOVERBOY on limited edition underwear collection - 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