{"id":160966,"date":"2019-02-27T07:10:12","date_gmt":"2019-02-27T07:10:12","guid":{"rendered":"https:\/\/www.theindustry.fashion\/ted-baker-launches-monthly-product-drops\/"},"modified":"2021-08-12T13:55:11","modified_gmt":"2021-08-12T13:55:11","slug":"ted-baker-launches-monthly-product-drops","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ted-baker-launches-monthly-product-drops\/","title":{"rendered":"Ted Baker launches monthly product drops"},"content":{"rendered":"<p>Taking its cue from streetwear culture, Ted Baker is <strong>launching a series of limited edition monthly \u00a0product drops throughout 2019<\/strong>, starting with a lightweight knit for men and women dropping today.<\/p>\n<p><!--more-->The Keyzay knit for women and the Jumpar knit for men, feature the Ted Baker logo, will <strong>drop on the premium fashion brand's social channels and website at midday today<\/strong> and will be available for 48 hours only.<\/p>\n<p>\"Understanding there is a need to change his business model to ensure shoppers are inspired when in-store, Ted Baker has committed to delivering more new products to the consumer by<strong> adapting the seasonal collections into monthly drops<\/strong>, ultimately delivering more newness every month,\" the brand said in a statement.<\/p>\n<p>The full schedule of drops for 2019 is as follows:<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>27 March<\/p>\n<p>24 April<\/p>\n<p>29 May<\/p>\n<p>26 June<\/p>\n<p>31 July<\/p>\n<p>28 August<\/p>\n<p>25 September<\/p>\n<p>30 October<\/p>\n<p>27 November<\/p>\n<\/div>\n<p>On each of these days, <strong>one item for men and one item for women will be made available for a 48-hour period<\/strong>.<\/p>\n<p>Ted Baker is the latest brand to adopt the \"fresh drop\" strategy, which is favoured by streetwear brands to create newness and desire among a dedicated customer base. Luxury house B<strong>urberry has adopted the approach to ensure its offering remains fresh<\/strong> while other more mainstream brands have been experimenting with one-off drops, including Zara.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":149785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[968,10631,3788],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ted Baker launches monthly product drops - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Taking its cue from streetwear culture, Ted Baker is launching a series of limited edition monthly \u00a0product drops throughout 2019, starting with a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/ted-baker-launches-monthly-product-drops\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ted Baker launches monthly product drops - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Taking its cue from streetwear culture, Ted Baker is launching a series of limited edition monthly \u00a0product drops throughout 2019, starting with a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/ted-baker-launches-monthly-product-drops\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-27T07:10:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:55:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Ted-Baker-10-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"514\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/ted-baker-launches-monthly-product-drops\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/ted-baker-launches-monthly-product-drops\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Ted Baker launches monthly product drops\",\"datePublished\":\"2019-02-27T07:10:12+00:00\",\"dateModified\":\"2021-08-12T13:55:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/ted-baker-launches-monthly-product-drops\/\"},\"wordCount\":216,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Burberry\",\"Streetwear\",\"Ted Baker\"],\"articleSection\":[\"Brands &amp; 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