{"id":160962,"date":"2019-02-26T15:01:00","date_gmt":"2019-02-26T15:01:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/menswear-sales-up-at-john-lewis-as-it-introduces-new-independent-brands\/"},"modified":"2021-08-12T13:55:10","modified_gmt":"2021-08-12T13:55:10","slug":"menswear-sales-up-at-john-lewis-as-it-introduces-new-independent-brands","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/menswear-sales-up-at-john-lewis-as-it-introduces-new-independent-brands\/","title":{"rendered":"Menswear sales up at John Lewis as it introduces new independent brands"},"content":{"rendered":"<p>Fashion sales saw a 1.1% rise year-on-year at John Lewis for the week ending 23 February, but <strong>menswear was up 3.1% with men\u2019s branded casual clothing the catalyst.<\/strong><\/p>\n<p><!--more-->It follows <strong>last week\u2019s launch of six new independent brands on menswear;<\/strong> Maison Labiche, Les Basics, Wax London, SKU, Far Afield and Tretorn, online and in 10 of its branches.<\/p>\n<p>In an earlier statement, Beth Pettet, John Lewis partner and head of menswear, said: \u201cWe want to offer our customers <strong>a selection of both emerging and established menswear brands from around the world,<\/strong> chosen for their craftsmanship and authenticity. Our customers tell us that they value quality, longevity and attention to detail, and these brands embody this for us.\u201d<\/p>\n<p>The new trading update also revealed that <strong>warm weather products, including sunglasses, swimwear and shorts, were up 13% on last year<\/strong> boosted by the unseasonably warm weather.<\/p>\n<p>However, overall John Lewis sales for the week were down 4.8% on the same week last year. Home sales were down 9.5% due to discounting and half term offers at competitors, and electrical and home technology sales were down 6.9% despite positive sales of tablets and computers, which were up 15.9%.<\/p>\n<p>But last week did see the department store group\u2019s highest February sales of outdoor furniture, with sales up 33%, again due to the warm February weather.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[14063,4503,9861],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Menswear sales up at John Lewis as it introduces new independent brands - 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