{"id":160939,"date":"2019-02-21T13:46:45","date_gmt":"2019-02-21T13:46:45","guid":{"rendered":"https:\/\/www.theindustry.fashion\/in-pictures-belstaff-unveils-new-retail-concept-at-spitalfields\/"},"modified":"2021-08-12T13:55:07","modified_gmt":"2021-08-12T13:55:07","slug":"in-pictures-belstaff-unveils-new-retail-concept-at-spitalfields","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/in-pictures-belstaff-unveils-new-retail-concept-at-spitalfields\/","title":{"rendered":"In Pictures: Belstaff unveils new retail concept at Spitalfields"},"content":{"rendered":"

Belstaff has just reopened its Spitafields store in East London with a new design concept inspired by the brand\u2019s adventure heritage and based on a \"community-first\" approach<\/strong>.<\/p>\n

The reimagined store is the first in what will be a roll-out of the new concept to the brand\u2019s other stores worldwide. With roots in the industrial North of England, and the way in which motorcyclists in the glory days of British biking in the 1950\u2019s and 60\u2019s would congregate together at caf\u00e9s, the new store showcases the brand\u2019s spirit and products, as well as being a place where customers can hang out,<\/strong> refresh and refuel.<\/p>\n

Belstaff creative director, Sean Lehnhardt-Moore, says: \u201cWe have a great history of outfitting those with an adventurous spirit and an appreciation of the authentic and well-designed. It seems only right that we give these people a place to come together and spend time,<\/strong> a place where they will feel at home.\u201d<\/p>\n

The store features locally sourced furniture including an antique double-bow cabinet and vitrines. All Belstaff stores will, from now on, be conceived to reflect their specific locations<\/strong>, and consciously reference the communities they serve.<\/p>\n

In Spitalfields, coffee will be available in the repurposed window area<\/strong>, which has now been turned in to an informal space where customers can also enjoy a hot drink, or, if the mood takes them, something a little stronger, like a perfectly mixed G&T.<\/p>\n

From today, Thursday 21 February, the store is holding a three-day \u201cOpen House\u201d<\/strong>, during which customers are invited to bring in their jackets for renovation, and share the stories attached to them as part of the #MyBelstaff social campaign. Belstaff jacket owners can also enjoy same-day re-waxing their old jackets.<\/p>\n

There is also the opportunity to have items monogrammed and personalised<\/strong>, as well as limited-edition T-shirts, made to mark the Spitalfields opening, and bearing the same golden heritage fonts used for the window displays.<\/p>\n","protected":false},"excerpt":{"rendered":"

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