{"id":160912,"date":"2019-02-05T15:57:54","date_gmt":"2019-02-05T15:57:54","guid":{"rendered":"https:\/\/www.theindustry.fashion\/buy-buy-or-bye-bye-balenciaga-has-the-fugly-sneaker-run-its-course\/"},"modified":"2021-08-12T13:55:03","modified_gmt":"2021-08-12T13:55:03","slug":"buy-buy-or-bye-bye-balenciaga-has-the-fugly-sneaker-run-its-course","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/buy-buy-or-bye-bye-balenciaga-has-the-fugly-sneaker-run-its-course\/","title":{"rendered":"Buy, buy or bye bye Balenciaga? Has the fugly sneaker run its course?"},"content":{"rendered":"
Fashion trends come and go, it\u2019s in their nature, but, every so often, there is a trend which seems to carry on, continue to grow, get bigger and bigger, look unstoppable and you can\u2019t judge when it\u2019s going to run out of steam.<\/strong> One thing for certain is, they always will, but it\u2019s just trying to pinpoint the moment when something peaks.<\/p>\n The trend I'm referring to is the chunky, fugly trainer. The have proliferated so far down the fashion food chain that every designer, brand and retailer has brought out their own version<\/strong>, so, it was obvious to ask, when will this fugly trainer madness end?<\/p>\n This is a trend that started building three years ago, which, in fashion trend terms, is a long time.<\/strong> During that time we\u2019ve seen them get bigger and badder, with the end result of people looking like they were wearing concrete blocks on their feet. I\u2019m looking at you, the Triple S!<\/p>\n Learning when to call a trend in fashion takes experience, but, also, a lot of guess work. It takes instinct, an amount chutzpah and the early data<\/strong> to say when something is about to start its descent.<\/p>\n \u201cIt\u2019s a 'trend' that will see people paying \u00a3150 for a pair of shoes which they won\u2019t be wearing in about 4 weeks time. I think many are over it already.\u201d says Katie Owen, Founder, Sargasso & Grey, a British shoe company that create fashionable wide fitting shoes for women who have wide feet.<\/p>\n I knew it was all over when I saw a chunky trainer from LK Bennett.<\/strong> Yes, the home of the home counties kitten heel has moved into the chunky trainer arena. A stylist friend had been to its #SS19 press day preview, before Christmas, and had taken an image of the shoe and put it on her Instagram Stories. Instantly images of Sam Cam in a Roland Mouret or Kate Middleton picking Prince George up from school flashed across my mind, and it was then that I knew it was over. Stabbing a stiletto into the heart of this youth driven trend, this is what kills trends; when the parents start to wear it.<\/p>\n