{"id":160896,"date":"2019-01-30T17:14:28","date_gmt":"2019-01-30T17:14:28","guid":{"rendered":"https:\/\/www.theindustry.fashion\/champion-launches-100-years-for-the-team-campaign-to-celebrate-centenary\/"},"modified":"2021-08-12T13:55:00","modified_gmt":"2021-08-12T13:55:00","slug":"champion-launches-100-years-for-the-team-campaign-to-celebrate-centenary","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/champion-launches-100-years-for-the-team-campaign-to-celebrate-centenary\/","title":{"rendered":"Champion launches \u201c100 Years for the Team\u201d campaign to celebrate centenary"},"content":{"rendered":"<p>Heritage US sportswear brand Champion is <strong>launching a centennial anniversary campaign called \u201c100 Years for the Team\u201d<\/strong>, exploring the meaning of what it means to be a team in 2019 from the perspective of participating teams, clubs, squads and crews across the world.<\/p>\n<p><!--more-->The brand is <strong>partnering with basketball legend Magic Johnson<\/strong> in a quest to find unique teams around the world to share their stories. The campaign will launch with a special film featuring Johnson, who shares his reflections and insights into what truly makes a great team.<\/p>\n<p>\u201cAs part of the \u2018Dream Team\u2019, <strong>I experienced first-hand the power of people coming together<\/strong> to achieve great things,\u201d says Johnson. \u201cI\u2019m pleased to celebrate the power of teams in Champion\u2019s 100th anniversary campaign.\u201d<\/p>\n<p>Throughout the year, Champion will highlight and celebrate teams through<strong> social media, a special website, an exclusive limited edition \"Century Collection\", events and influencer partnerships<\/strong>. Select teams will even be featured in a centennial celebration video.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-113154\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/VC4.jpg\" alt=\"Champion\" width=\"900\" height=\"600\"><\/p>\n<p>Teams are encouraged to share their stories via social media using #Champion100 or through the <a href=\"http:\/\/www.champion100.com\">Champion100.com<\/a> website. Champion director of brand marketing, David Robertson, says: \u201cWhether you\u2019re a sports team of four from Tokyo or a team of three hundred from Texas interacting in everyday life, <strong>Champion wants to find you and share your story.<\/strong>\u201d<\/p>\n<p>From its humble beginnings in Rochester, New York, in 1919 as Knickerbocker Knitting Mills, to its position today as one of the largest and fastest growing global athleticwear brands, Champion has always been about one thing \u2013 the team. This is a true celebration of its famous past, whilst engaging with the teams of today. It\u2019s also a very strong brand marketing concept on a global scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":149711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10497],"tags":[49,13381,13989,9952],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Champion launches \u201c100 Years for the Team\u201d campaign to celebrate centenary - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Heritage US sportswear brand Champion is launching a centennial anniversary campaign called \u201c100 Years for the Team\u201d, exploring the meaning of what it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/champion-launches-100-years-for-the-team-campaign-to-celebrate-centenary\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Champion launches \u201c100 Years for the Team\u201d campaign to celebrate centenary - 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