{"id":160893,"date":"2019-01-29T22:15:49","date_gmt":"2019-01-29T22:15:49","guid":{"rendered":"https:\/\/www.theindustry.fashion\/meadowhall-signs-up-more-fashion-brands-following-revamp\/"},"modified":"2021-08-12T13:54:59","modified_gmt":"2021-08-12T13:54:59","slug":"meadowhall-signs-up-more-fashion-brands-following-revamp","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/meadowhall-signs-up-more-fashion-brands-following-revamp\/","title":{"rendered":"Meadowhall signs up more fashion brands following revamp"},"content":{"rendered":"

Whistles, Lacoste, The North Face and expanding menswear brand Skopes<\/strong> have all signed up to take new stores in Sheffield's supermall Meadowhall, as the centre reports a significant increase in website traffic for brands opening there.<\/p>\n

The signings come on the back of a \u00a360m refurbishment of the mall and the new names join a 30-strong list of brands to have taken space in the centre<\/strong> since the revamp was completed.<\/p>\n

Whistles has signed a five-year deal on a 990 sq ft space<\/strong>, Lacoste has signed for a 1,700 sq ft space on a 10-year lease while Skopes (which recently opened a new concept store<\/a> in Westfield London) has taken a 2,300 sq ft store on a 10-year lease. Outdoor sports brand The North Face is up-sizing to a 2,600 sq ft unit on a 10-year lease.<\/p>\n

The centre's co-owner British land said that analysis of Hitwise data showed that visits to brands' websites had increased by 53% following their store openings at Meadowhall<\/strong>, which showed the value of bricks and mortar stores in driving brand awareness, customer service and online orders. The centre handles an average of 17,000 click-and-collect parcels every week.<\/strong><\/p>\n

\u201cHigh-quality, well located retail space plays a crucial role in omni-channel retail, evident by the relationship between online traffic and opening a new store at Meadowhall.<\/strong> New brands, our events programme and the refurbishment have all ensured shoppers continue to visit and enjoy Meadowhall,\u201d said British Land head of national leasing Ben Grose.<\/p>\n","protected":false},"excerpt":{"rendered":"

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