{"id":160863,"date":"2019-01-21T16:34:52","date_gmt":"2019-01-21T16:34:52","guid":{"rendered":"https:\/\/www.theindustry.fashion\/mountain-warehouse-reports-bumper-christmas-trade\/"},"modified":"2021-08-12T13:54:55","modified_gmt":"2021-08-12T13:54:55","slug":"mountain-warehouse-reports-bumper-christmas-trade","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/mountain-warehouse-reports-bumper-christmas-trade\/","title":{"rendered":"Mountain Warehouse reports bumper Christmas trade"},"content":{"rendered":"<p>Outdoor retailer Mountain Warehouse has defied the high street gloom and reported record Christmas trading following <strong>a surge in sales of socks, fleeces and gloves.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>In the 13 weeks to 6 January, Mountain Warehouse saw<strong> revenue jump almost 12% to \u00a384.7m<\/strong>.&nbsp;The privately owned group also enjoyed a bumper Black Friday, with total sales up 20% and <strong>online sales passing \u00a31m on a single day for the first time in its history<\/strong>.<\/p>\n<p>CEO Mark Neale said this puts the business on track for record full-year profits.&nbsp;\u201cThe business is <strong>continuing to perform strongly despite the economic backdrop.<\/strong> The prior year\u2019s performance was exceptional due to the cold weather and widespread snow we saw in the run-up to Christmas 2017.<\/p>\n<p>\u201cI\u2019m therefore really pleased to report this year\u2019s strong performance despite the unusually mild weather we have been experiencing. This puts us well on course for another record year.\u201d<\/p>\n<p>Last year the retailer, which employs around 3,000 people, <strong>grew its sales by 22% to \u00a3225.3m<\/strong> and booked earnings of \u00a332.6m.<\/p>\n<p>Mountain Warehouse served over three million customers during the 13-week festive period, with bestsellers including over <strong>500,000 pairs of socks, almost a million fleeces,<\/strong> over 500,000 winter jackets and over 400,000 pairs of gloves.<\/p>\n<p>The chain, which started with a single store in 1997, now has<strong> 340 in nine counties and plans to reach 400 over the next 18 months<\/strong>, creating 600 new jobs.<\/p>\n<p>The group also opened a new customer services centre in Coventry in November to support online growth.<\/p>\n<p>Last year Mountain Warehouse <strong>offloaded a 20% stake to private equity firm Inflexion,<\/strong> giving it an enterprise value of \u00a3310m.<\/p>\n<p><em>Image: Press Association<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[9951,13918,13919,13920,11455],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mountain Warehouse reports bumper Christmas trade - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Outdoor retailer Mountain Warehouse has defied the high street gloom and reported record Christmas trading following a surge in sales of socks, fleeces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/mountain-warehouse-reports-bumper-christmas-trade\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mountain Warehouse reports bumper Christmas trade - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Outdoor retailer Mountain Warehouse has defied the high street gloom and reported record Christmas trading following a surge in sales of socks, fleeces\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/mountain-warehouse-reports-bumper-christmas-trade\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-21T16:34:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:54:55+00:00\" \/>\n<meta name=\"author\" content=\"The Industry London\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Industry London\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/mountain-warehouse-reports-bumper-christmas-trade\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mountain-warehouse-reports-bumper-christmas-trade\/\"},\"author\":{\"name\":\"The Industry London\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/c1f53a41f7e7693dc501aa83744c81c3\"},\"headline\":\"Mountain Warehouse reports bumper Christmas trade\",\"datePublished\":\"2019-01-21T16:34:52+00:00\",\"dateModified\":\"2021-08-12T13:54:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mountain-warehouse-reports-bumper-christmas-trade\/\"},\"wordCount\":268,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Activewear\",\"Inflexion\",\"Mark Neale\",\"Mountain Warehouse\",\"Private Equity\"],\"articleSection\":[\"Finance\",\"News &amp; 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