{"id":160831,"date":"2019-02-19T14:58:06","date_gmt":"2019-02-19T14:58:06","guid":{"rendered":"https:\/\/www.theindustry.fashion\/majority-of-consumers-say-brexit-will-not-affect-spend\/"},"modified":"2021-08-12T13:54:50","modified_gmt":"2021-08-12T13:54:50","slug":"majority-of-consumers-say-brexit-will-not-affect-spend","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/majority-of-consumers-say-brexit-will-not-affect-spend\/","title":{"rendered":"Majority of consumers say Brexit will not affect spend"},"content":{"rendered":"<p>A<strong> 60% majority of UK consumers have said that Brexit has not and will not affect their spending<\/strong> in 2019, according to new research by professional services firm,PwC, which surveyed over 2,000 consumers in its \u201cRetail Outlook 2019\u201d report.<\/p>\n<p><!--more-->The north-east of the country came out as the most defiant, with 70% of consumers saying they were least likely to change their spending habits. <strong>Londoners, however, were the most concerned,<\/strong> with 41% saying they had already changed their spending, and a further 14% saying they will do in 2019. Yorkshire and the east Midlands both came out with a 66% majority saying would not be changing their spending.<\/p>\n<p>For those consumers who say they will change their spending as a result of Brexit, <strong>half say they\u2019ll buy less, and a third say they\u2019ll postpone big ticket purchases.<\/strong><\/p>\n<p>Lisa Hooker, head of consumer markets at PwC, said: \u201cWhen speaking to consumers in recent years, they\u2019ve consistently told us their<strong> main priorities for increased spending are groceries and holidays.<\/strong> This year, these categories remain important, but we are seeing subtle changes for the younger generation who are prioritising spending money on their homes, health and beauty.<\/p>\n<p>\u201cWhat is consistent across the board is that consumers are looking to get more for their money, with almost a third saying they will shop around more and buy more items on promotion. <strong>Pressure on consumer spending will impact the little luxuries - such as eating out<\/strong> - with just over a third of people saying they plan to cook at home more.\u201d<\/p>\n<p>The report also found that <strong>retailers would have to invest in technology, be more efficient,<\/strong> and explore mergers, acquisitions and collaborations in order to increase their market share.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[46,13886,13593],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Majority of consumers say Brexit will not affect spend - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"A 60% majority of UK consumers have said that Brexit has not and will not affect their spending in 2019, according to new research by professional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/majority-of-consumers-say-brexit-will-not-affect-spend\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Majority of consumers say Brexit will not affect spend - 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