{"id":160646,"date":"2018-12-04T19:25:08","date_gmt":"2018-12-04T19:25:08","guid":{"rendered":"https:\/\/www.theindustry.fashion\/vf-corp-to-open-office-in-londons-soho-to-fuel-uk-growth\/"},"modified":"2021-08-12T13:54:23","modified_gmt":"2021-08-12T13:54:23","slug":"vf-corp-to-open-office-in-londons-soho-to-fuel-uk-growth","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/vf-corp-to-open-office-in-londons-soho-to-fuel-uk-growth\/","title":{"rendered":"VF Corp to open office in London's Soho to fuel UK growth"},"content":{"rendered":"<p>VF Corporation, <strong>parent to major brands such as Timberland, Vans, Lee and Wrangler<\/strong>, will open a new office in the heart of London's Soho next Spring to help fuel growth in the UK market.<\/p>\n<p><!--more-->The business has signed a lease on<strong>\u00a0a new 15,000 sq ft office in the Axtell Soho building,<\/strong> which will house\u00a0offices, showrooms and design spaces, with features of the recently remodelled building including external terraces and a landscaped roof garden.<\/p>\n<p>Martino Scabbia Guerrini, VF EMEA Group President, said of the decision to open in London: \u201cAxtell Soho is<strong> a beautifully crafted building in one of the world most vibrant and forward-thinking locations<\/strong> in central London.<\/p>\n<p>\u201cWe would like to bring the most advanced and innovative expression of our brands to the heart of London to <strong>strengthen trade relationships, fuel our growth in the UK market<\/strong>.\"<\/p>\n<p>\u201cThe close <strong>interaction between this facility and our VF brand stores in Regent Street, Oxford Street and Carnaby Street<\/strong> will also create the opportunity to amplify and evolve the engagement with consumers.\u201d<\/p>\n<p>Simon Tann of Levy Real Estate added: \u201cAxtell Soho\u2019s combination of <strong>leading-edge design, a Soho location, stunning offices, terraces and a rooftop garden<\/strong> space were key to attracting an occupier of VF\u2019s calibre.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[13689,13690,11266,12131,12050,13691,11472],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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