{"id":160604,"date":"2018-11-16T22:50:47","date_gmt":"2018-11-16T22:50:47","guid":{"rendered":"https:\/\/www.theindustry.fashion\/henri-lloyd-moves-into-childrenswear-with-bmg-licensing-deal\/"},"modified":"2021-08-12T13:54:17","modified_gmt":"2021-08-12T13:54:17","slug":"henri-lloyd-moves-into-childrenswear-with-bmg-licensing-deal","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/henri-lloyd-moves-into-childrenswear-with-bmg-licensing-deal\/","title":{"rendered":"Henri Lloyd moves into childrenswear with BMG licensing deal"},"content":{"rendered":"<p><strong>Henri Lloyd, The Original British Sailing Brand, is making the move into childrenswear<\/strong> having signed a licensing deal with Brand Machine Group, which will launch the first collection for Spring 2019.<\/p>\n<p><!--more--><strong>Priced from \u00a316 to \u00a3120, the range is targeted at boys from age three to fifteen years<\/strong> and features Henri Lloyd classic designs realised, for Spring, in bold colours, which have been inspired by the elements, such as red orange and lapis blue.<\/p>\n<p>For Summer the <strong>palette softens to shades of frost, soft pink and eggshell blue,<\/strong> accented with golden kiwi yellow, calypso coral pink and green.\u00a0The product range covers outwear, separates and accessories.<\/p>\n<p>Henri Lloyd UK country manager, Graham Allen, said Brand Machine Group was the \"obvious\" license partner for its first childrenswear range.\u00a0\"With over 35 years of experience managing, designing and delivering quality product for a portfolio of global childrenswear brands. <strong>We are very proud to launch this range which captures Henri Lloyd\u2019s DNA<\/strong> of technical and innovative products,\" Allen said.<\/p>\n<p>The collection will go on sale in-store and online from 2019 and Brand Machine Group, which <strong>also produces kidswear for brands such as Lyle &amp; Scott, Original Penguin, Ben Sherman and Juicy Couture<\/strong>, will be working with strategic retailers and independents for the launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[13648,10822,13649,12802],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Henri Lloyd moves into childrenswear with BMG licensing deal - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Henri Lloyd, The Original British Sailing Brand, is making the move into childrenswear having signed a licensing deal with Brand Machine Group, which will\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/henri-lloyd-moves-into-childrenswear-with-bmg-licensing-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Henri Lloyd moves into childrenswear with BMG licensing deal - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Henri Lloyd, The Original British Sailing Brand, is making the move into childrenswear having signed a licensing deal with Brand Machine Group, which will\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/henri-lloyd-moves-into-childrenswear-with-bmg-licensing-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-16T22:50:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:54:17+00:00\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/henri-lloyd-moves-into-childrenswear-with-bmg-licensing-deal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/henri-lloyd-moves-into-childrenswear-with-bmg-licensing-deal\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Henri Lloyd moves into childrenswear with BMG licensing deal\",\"datePublished\":\"2018-11-16T22:50:47+00:00\",\"dateModified\":\"2021-08-12T13:54:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/henri-lloyd-moves-into-childrenswear-with-bmg-licensing-deal\/\"},\"wordCount\":215,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Brand Machine Group\",\"Childrenswear\",\"Henri Lloyd\",\"Licensing\"],\"articleSection\":[\"Brands &amp; 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