{"id":160529,"date":"2018-10-09T22:06:19","date_gmt":"2018-10-09T22:06:19","guid":{"rendered":"https:\/\/www.theindustry.fashion\/lyst-launches-french-version-of-its-fashion-search-engine-following-lvmh-investment\/"},"modified":"2021-08-12T13:54:05","modified_gmt":"2021-08-12T13:54:05","slug":"lyst-launches-french-version-of-its-fashion-search-engine-following-lvmh-investment","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/lyst-launches-french-version-of-its-fashion-search-engine-following-lvmh-investment\/","title":{"rendered":"Lyst launches French version of its fashion search engine following LVMH investment"},"content":{"rendered":"<p><a href=\"http:\/\/www.lyst.co.uk\" target=\"_blank\" rel=\"noopener\">Lyst<\/a>, the online search engine for fashion, has launched a French version of its site following<a href=\"https:\/\/www.theindustry.fashion\/\/lvmh-invests-undisclosed-sum-in-fashion-search-engine-lyst\/\"> an investment in its business by Paris-based luxury conglomerate LVMH in May<\/a>.<\/p>\n<p><!--more-->The French site has just gone live and features the inventories of brands and retailers, such as <strong>24 S\u00e8vres (LVMH's luxury online platform), Monniers Fr\u00e8res, Galeries Lafayette, Gucci, Vanessa Bruno,<\/strong> Acne Studios, Christian Louboutin, Maison Margiela and Moncler.<\/p>\n<p>\"Our ambition is to <strong>integrate the best French luxury brands to respond to the demands of our French customers<\/strong>,\" said Lyst VP international\u00a0Clara Chappaz. Further international launches are set to follow on from the French version.<\/p>\n<p>Founded in London in 2010 by former investor and entrepreneur Chris Morton, Lyst achieved 45% growth between 2017 and 2018. Its platform is <strong>used by 70 million consumers and enables them to search more than 5 million products<\/strong>.<\/p>\n<p><strong>Machine learning is used to sort and classify the products and to personalise the results<\/strong> for the customer based on their behaviours and preferences. Some 850 partner e-commerce sites make their inventories available to be searched through the engine. Lyst receives a commission (the amount of which is not known) for each sale it generates for its partners.<\/p>\n<p>The news comes as <strong>LVMH announced a 10% increase in revenues reaching \u20ac33.1bn in the first nine months of 2018.<\/strong> Third quarter revenues were also up 10%.\u00a0Its\u00a0<strong>Fashion &amp; Leather Goods<\/strong> business group, which includes houses such as Louis Vuitton, Christian Dior, Celine and Fendi, <strong>achieved organic revenue growth of 14%<\/strong> in the nine-month period.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":132988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,12973],"tags":[11399,21,10023,10127,9878],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lyst launches French version of its fashion search engine following LVMH investment - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Lyst, the online search engine for fashion, has launched a French version of its site following an investment in its business by Paris-based luxury\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/lyst-launches-french-version-of-its-fashion-search-engine-following-lvmh-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lyst launches French version of its fashion search engine following LVMH investment - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Lyst, the online search engine for fashion, has launched a French version of its site following an investment in its business by Paris-based luxury\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/lyst-launches-french-version-of-its-fashion-search-engine-following-lvmh-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-09T22:06:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Screen-Shot-2018-10-09-at-23.02.23.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1356\" \/>\n\t<meta property=\"og:image:height\" content=\"659\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/lyst-launches-french-version-of-its-fashion-search-engine-following-lvmh-investment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/lyst-launches-french-version-of-its-fashion-search-engine-following-lvmh-investment\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Lyst launches French version of its fashion search engine following LVMH investment\",\"datePublished\":\"2018-10-09T22:06:19+00:00\",\"dateModified\":\"2021-08-12T13:54:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/lyst-launches-french-version-of-its-fashion-search-engine-following-lvmh-investment\/\"},\"wordCount\":257,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Chris Morton\",\"E-commerce\",\"Luxury\",\"LVMH\",\"Lyst\"],\"articleSection\":[\"News &amp; 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