{"id":160510,"date":"2018-10-04T15:09:04","date_gmt":"2018-10-04T15:09:04","guid":{"rendered":"https:\/\/www.theindustry.fashion\/farah-upgrades-its-store-in-londons-seven-dials\/"},"modified":"2021-08-12T13:54:03","modified_gmt":"2021-08-12T13:54:03","slug":"farah-upgrades-its-store-in-londons-seven-dials","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/farah-upgrades-its-store-in-londons-seven-dials\/","title":{"rendered":"Farah upgrades its store in London's Seven Dials"},"content":{"rendered":"
Vintage-inspired menswear brand Farah has relocated and upsized its Seven Dials store to 3 Earlham Street<\/strong> following strong trading in the area.<\/p>\n Designed<\/span> by<\/span> agency Yum Retail, the store spans two floors and\u00a0features bespoke and sourced furniture,<\/strong> with traditional reclaimed pottery floorboards, galvanized metals and vintage fluorescent lighting, inspired by British 1950\u2019s industrial factories.\u00a0<\/span><\/p>\n Mark McCann, Brand Director at Farah, said: \u201cWe\u2019re excited about this new chapter in our retail development. Earlham Street has always been our home in London, and this new store will allow us to provide an even better consumer experience<\/strong>.\u201d<\/p>\n Real estate firm Shaftesbury has recently invested\u00a0in Earlham Street\u2019s appearance and accessibility, and works have been completed to enhance shop fronts, improve road surfaces and widen pavements.<\/strong>\u00a0Dutch eyewear brand, Ace & Tate, recently opened its UK flagship<\/a> on the street.<\/p>\n Commenting on the news, Shaftesbury portfolio executive Charles Owen said:\u00a0\u201cWorking with great brands, such as Farah, enables Seven Dials to offer our visitors the best choice of fashion with an individual edge<\/strong>, all within the heart of the West End. Driven by the demand for menswear, Farah has gone from strength to strength and we are pleased to have been able tohelp them expand and maximise their full potential on the newly revitalised Earlham Street.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" […]<\/p>\n","protected":false},"author":11,"featured_media":132956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[13565,13564,13566,13383,12857],"acf":[],"yoast_head":"\n