{"id":160412,"date":"2018-09-11T12:46:17","date_gmt":"2018-09-11T12:46:17","guid":{"rendered":"https:\/\/www.theindustry.fashion\/j-crew-reveals-new-crew-strategy-to-win-back-customers\/"},"modified":"2021-08-12T13:53:47","modified_gmt":"2021-08-12T13:53:47","slug":"j-crew-reveals-new-crew-strategy-to-win-back-customers","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/j-crew-reveals-new-crew-strategy-to-win-back-customers\/","title":{"rendered":"J. Crew reveals \u2018New Crew\u2019 strategy to win back customers"},"content":{"rendered":"<p>This week sees American retailer J.Crew launch its \u2018New Crew\u2019 campaign, with <strong>a fresh focus on iconic pieces, new colours, more fit options and lower prices.<\/strong><\/p>\n<p><!--more-->For the first time in almost four years, J.Crew is seeing an increase in sales, having struggled with a sales slump for 15 consecutive quarters, before finally reporting a one percent rise last quarter. The company has faced criticism in recent years for rising prices and lower quality but CEO, <strong>Jim Brett, was drafted last summer with a mission to turn things around,<\/strong> and this is the latest push to get the company back to its former glory.<\/p>\n<p>The new strategy aims to celebrate the items that have made J.Crew successful in the past, <strong>offering them to everyone in every size, from XXS to 5XL, with much more colour options,<\/strong> that can be paired and matched more easily. There is also a big new focus on denim for men and women, with more washes, sizes and more fits than ever. It is also introducing its first-ever line of eco jeans. Innovative fabrics from the best mills in the world have been sourced to create products made to last.<\/p>\n<p>A one-off catalogue has been launched to show the new lines and new direction. There are <strong>two new sub-brands, called Point Sur and Mercantile.<\/strong> Point Sur is inspired by J.Crew's original collection of LA-made denim, and Mercantile is a collection of versatile favourites perfected over decades\u2014 timeless classics and everyday go-to pieces, all at more affordable price points.<\/p>\n<p><strong>For women there is a real focus on \u2018New Icons\u2019<\/strong>, with \u2018The Pearl Necklace\u2019, The \u2018Striped T-Shirt\u2019, \u2018The Shirt Dress\u2019, \u2018The Wrap Dress\u2019, The \u2018Juliette Sweater-Blazer\u2019 and \u2018The Daphne Topcoat\u2019. There\u2019s also penny loafers, everyday cashmere pieces, the \u20181988 Roll Neck\u2019 and a double-breasted blazer in a relaxed silhouette. <strong>The menswear features, sharp suiting, lots of denim options, Oxford shirting<\/strong> and other old favourites from the J.Crew archive.<\/p>\n<p>The group, which operates xx standalone stores in the UK, <a href=\"https:\/\/www.theindustry.fashion\/\/j-crew-announces-uk-expansion-with-john-lewis\/\">recently announced a partnership with John Lewis<\/a> to open concessions for its mainline and sister brand Madewell in select branches of the department store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":149177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,10585,6,10494],"tags":[5902,12198,4503],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>J. 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Crew reveals \u2018New Crew\u2019 strategy to win back customers - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"This week sees American retailer J.Crew launch its \u2018New Crew\u2019 campaign, with a fresh focus on iconic pieces, new colours, more fit options and lower\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/j-crew-reveals-new-crew-strategy-to-win-back-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-11T12:46:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:53:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/004-005_N_Sept18_Catalog_FA18_30-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1142\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Bottomley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Bottomley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/j-crew-reveals-new-crew-strategy-to-win-back-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/j-crew-reveals-new-crew-strategy-to-win-back-customers\/\"},\"author\":{\"name\":\"Tom Bottomley\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\"},\"headline\":\"J. 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