{"id":160408,"date":"2018-09-10T17:44:26","date_gmt":"2018-09-10T17:44:26","guid":{"rendered":"https:\/\/www.theindustry.fashion\/burberry-to-release-tiscis-first-collection-the-b-series-via-instagram-and-wechat\/"},"modified":"2021-08-12T13:53:46","modified_gmt":"2021-08-12T13:53:46","slug":"burberry-to-release-tiscis-first-collection-the-b-series-via-instagram-and-wechat","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/burberry-to-release-tiscis-first-collection-the-b-series-via-instagram-and-wechat\/","title":{"rendered":"Burberry to release Tisci's first collection, The B Series, via Instagram and WeChat"},"content":{"rendered":"<p>Burberry has today announced that <strong>pieces from its new Chief Creative Officer Riccardo Tisci\u2019s first collection will be made available for 24 hours<\/strong> through a series of releases.<\/p>\n<p><!--more-->The limited-edition designs will be<strong> available exclusively via Burberry\u2019s Instagram and WeChat accounts from 5:30pm GMT on Monday 17 September<\/strong>, following Tisci\u2019s Burberry catwalk debut at London Fashion Week. This will be the first time the brand has created a bespoke digital selling experience for its social channels.<\/p>\n<p>Burberry\u2019s London flagship store at 121 Regent Street, which is being entirely visually transformed by Tisci and which will open on Saturday 15 September, will also carry the 24-hour product releases.\u00a0In addition to the<strong> ephemeral, limited-edition product releases,<\/strong> the store will also be home to individually themed rooms which \"collectively celebrate the past and future of Burberry through product\".<\/p>\n<p>At the heart of the newly transformed space, will be <strong>\u2018Sisyphus Reclined\u2019, a three-floor scaffold immersive and interactive commissioned art installation<\/strong> by British artist Graham Hudson. The Installation will remain in store until the beginning of October.<\/p>\n<p>Last week Burberry confirmed that it will <a href=\"https:\/\/www.theindustry.fashion\/\/burberry-ends-destruction-of-unsaleable-products-and-bans-use-of-real-fur\/\">no longer be using any fur or angora in its collections<\/a>. It has also\u00a0<strong>discontinued the practice of burning excess inventory<\/strong> and will instead extend its reuse, recycling and repair initiatives.<\/p>\n<p>Since he took over as Chief Creative Officer in March, following the departure of his long-standing predecessor Christopher Bailey, Tisci has firmly planted his vision on the brand. This summer he<strong> revealed he would be shaking up the delivery schedule by releasing frequent drops of product throughout the season<\/strong>\u00a0and he <a href=\"https:\/\/www.theindustry.fashion\/\/burberrys-new-creative-chief-unveils-new-logo\/\">commissioned Peter Saville Studio to create a new brand and monogram for the house.\u00a0<\/a>A carrier bag image released to announce the latest news shows the new logo layered over the old branding.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":132771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494,10497],"tags":[968,10199,9782,10023,11537,18,13479],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Burberry to release Tisci&#039;s first collection, The B Series, via Instagram and WeChat - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Burberry has today announced that pieces from its new Chief Creative Officer Riccardo Tisci\u2019s first collection will be made available for 24 hours through\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/burberry-to-release-tiscis-first-collection-the-b-series-via-instagram-and-wechat\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberry to release Tisci&#039;s first collection, The B Series, via Instagram and WeChat - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Burberry has today announced that pieces from its new Chief Creative Officer Riccardo Tisci\u2019s first collection will be made available for 24 hours through\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/burberry-to-release-tiscis-first-collection-the-b-series-via-instagram-and-wechat\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-10T17:44:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:53:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Burberry-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/burberry-to-release-tiscis-first-collection-the-b-series-via-instagram-and-wechat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/burberry-to-release-tiscis-first-collection-the-b-series-via-instagram-and-wechat\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Burberry to release Tisci's first collection, The B Series, via Instagram and WeChat\",\"datePublished\":\"2018-09-10T17:44:26+00:00\",\"dateModified\":\"2021-08-12T13:53:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/burberry-to-release-tiscis-first-collection-the-b-series-via-instagram-and-wechat\/\"},\"wordCount\":308,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Burberry\",\"Instagram\",\"London Fashion Week\",\"Luxury\",\"Riccardo Tisci\",\"social media\",\"Wechat\"],\"articleSection\":[\"Brands &amp; 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