{"id":160328,"date":"2018-08-17T16:50:37","date_gmt":"2018-08-17T16:50:37","guid":{"rendered":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/"},"modified":"2021-08-12T13:53:34","modified_gmt":"2021-08-12T13:53:34","slug":"generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/","title":{"rendered":"Generation Zzzz...: they are next big consumer group but just how do teenagers earn their money?"},"content":{"rendered":"

As this year\u2019s A Level and GSCE students collect their results I\u2019m going to look at the reasons behind the death of the Saturday job amongst this demographic - Generation Z or iGen - why they seem to need less money and whether this will make them less attractive as a target market<\/strong> to marketeers, brands and retailers.<\/span><\/p>\n

According to the UK Commission for Employment and Skills (UKCES) some 42% of 16- and 17-year-old students were studying and working simultaneously in 1997<\/strong>. This had dropped to just 18% in 2014.<\/span><\/p>\n

Post-millennial youth - those born after 1996 - have been labelled as \u2018Generation Boring\u2019 or \u2018Generation Sensible\u2019<\/strong>. A recent survey by the British Pregnancy Advisory Service showed teenagers are becoming less likely to have sex, preferring to spend time with their families and having romantic relationships online. Teenage pregnancy rates have fallen by 55% in the last decade<\/strong> to their lowest ever level (July 2018). Add this to the rates of smoking, arrests, drug taking and drinking all falling and you can see why older generations are perplexed at this conservative and law abiding wave of youngsters.<\/span><\/p>\n

Hannah Elderfield, Consumer Behavioural Analyst, Canvas8, says, \u201cFrom paper-rounds to sweeping up at the hairdressers, Saturday jobs can give a first taste of independence and provide useful future skills. But, data shows that less British teens are taking on part time work, with pressure to get good academic results partly the reason<\/strong>.\"<\/span><\/p>\n

\u201cResearch conducted by the BBC found that the number of young teens working part time jobs after school or at the weekend has declined steadily since 2013<\/strong>. Businesses employing kids aged between 13 and 15 are required to apply for a permit, and the number of permits issued in 140 local authorities across the country fell by a fifth \u2013 dropping from 29,498 in 2012, to 23,071 in 2016.\u201d says Elderfield.<\/span><\/p>\n

\u201cWhen looking at dropping levels of Gen-Z taking up weekend jobs in general, it\u2019s important to recognise the pressure teens today feel to do well in exams. 61% of 15- to 17-year-olds believe that good grades are more important than happiness!<\/strong> As a result, they\u2019re channelling their focus into a different type of work, the hard work of studying.\u201d she says.<\/span><\/p>\n

Leila Willingham, Founder @Digipigz<\/a>, which targets this demographic and offers \u2018market research and insights supplemented by their community of industry astute 16-24 year olds\u2019, says, \u201cWe think that statistics like that will mean marketing professionals label Gen Z as 'lazy'<\/strong> and what they won\u2019t be interpreting is that Gen Z are very future focused and these statistics could be off the back of their dedication to learning and prioritising their studies over a job at that age. It may even be that they are doing work experience as opposed to paid work.\u201d<\/span><\/p>\n

Today\u2019s teenagers don\u2019t seem to be so driven to get themselves a part-time job, like previous generations, and it\u2019s not because of a lack of opportunities. The number of jobseekers per vacancy has fallen to a record low despite a drop in the number of posts on offer. There was less than one person for each vacancy in June 2018 even though the number of advertised jobs fell by 5 per cent to 1.1million compared with a year ago, according to job site, Adzuna.\u00a0<\/span>Latest figures from the Office for National Statistics showed there are 32.4million people in work in the UK, a record high, and 388,000 more than a year earlier.\u00a0The National Minimum Wage for people under 18 is \u00a34.20, compared to \u00a37.83 for those over 25<\/strong>. But, you would think this would make them more attractive to low-skilled employers?\u00a0But, Generation Z seem to be set on concentrating on their studies.\u00a0<\/span><\/span><\/p>\n

Mia, 15, from London, says, \u201cI don't have a Saturday job because I spend most of the day at a Dance School, which is my exercise and release from the pressures of school.\u00a0 I also have an absurd amount of homework which can take on average 2-3 hours a night\/day,<\/strong> leaving little time to work or socialise.\u00a0I also need some time to relax and recuperate.\u201d<\/span><\/p>\n

Her father, Darren, says, \u201cI feel that the amount of homework received certainly affects the possibilities\u00a0of part time work.\u00a0 The kids, today, are under a huge amount of pressure to live up to an adult role model, living a fantasy lifestyle. To be able to do this they know they need to succeed at school to achieve a high paying job. I also believe that parents are being lent on more to assist with these social lifestyles.<\/strong>\u00a0I had a part time job from the age of 12 to 17 and didn't rely on my parents much.\u00a0 But, at the same time I received a fraction of the workload from school that children seem to receive today.\u201d<\/span><\/p>\n

\u201cMany people think it\u2019s better to get qualifications before leaving education to work straight away<\/strong> as many believe it is the best way to achieve a high income.\u201d says Rhianna, 16, from Hounslow.\u00a0<\/span><\/p>\n

It\u2019s not \u2018cool\u2019 to be seen flipping burgers or stacking shelves when you\u2019re living \u2018your best life\u2019 on social media<\/strong>. If Generation Z are too busy studying and doing their homework then they aren\u2019t spending money on going out, drinking and maybe the knock on effects of needing new clothes to go out in etc. But, this doesn\u2019t take into account teens documenting their lives through social media and the tendency towards materialism and showing off what they have.<\/span><\/p>\n

Rihanna, 16, says: \u201cSome people get their money from 'cool' jobs like modelling or Saturday jobs,<\/strong> but many people use other illegal ways to allow them to quickly achieve the 'lavish lifestyle'. I get my money from my Mum and Dad and my grandparents, but I have to do jobs around the house. People want money and usually don\u2019t mind sharing the fact that they have a job if it enables them to flaunt the expensive things they have bought on Instagram.\u201d\u00a0<\/span><\/p>\n

Mia, 15, says: \u201cThere is definitely a truth in not wanting to do 'uncool' jobs. On Social Media you don't really see people working Saturday jobs and most of what you do see is a glamorous lifestyle.<\/strong>\u00a0This creates a false impression of what you should be aspiring to.\u201d<\/span><\/p>\n

Teenagers are more reliant than ever on their parents for money.\u00a0<\/span>Liliah Zion, 14, from London, says: \u201cMy Mum gives me \u00a340 a month to my account for which I am supposed to help with household chores,<\/strong> but, then I get more on top. Everyone just relies on their parents or sells clothing\/stuff on depop<\/a>.\u201d<\/span><\/p>\n

Her mother, Caroline, says, \u201cI want my 14 year old daughter to work, as does she, however, I think she in the minority, and I recently asked a friend, who owns a long established West London clothing store, if she could work. He was dubious, but said \"yes if she was genuinely into it\u201d so that\u2019s on the cards. She has been babysitting to earn money for herself. One of her friend\u2019s Mum\u2019s recently told me her daughter couldn\u2019t even comprehend that she needed to work\u2026 ever<\/strong>, and her fear was that because she doesn\u2019t.\u201d<\/span><\/p>\n

\"Generation

iCoolKid has a 13-year-old CEO<\/p><\/div>\n

But, not all of this generation are studiously just looking at their books or screens. There is a group of young entrepreneurs using their skill set and talents to make extra income.\u00a0Jenk Oz, the 13-year old CEO of\u00a0iCoolKid<\/span><\/a>\u00a0Ltd. a website highlighting \u2018cool\u2019 hobbies and activities for the younger generation, says, \u201cWe are definitely witnessing a trend of teenagers moving away from the traditional \u2018Saturday job\u2019. However, the truth is that the idea of young people seeking part time work, and starting their own businesses is thriving more than ever before. Young people want jobs that help to enhance their CV for university applications - as it\u2019s so competitive<\/strong> - and they want to feel like their employers and job contributes in some way to their interests and hobbies. Gone are the days when a dish washing job in the local restaurant or a paper round are the only options. Now, with the rise and influence of social media and the internet, young people are open to a whole range of money making opportunities which just weren\u2019t possible previously.\u201d\u00a0<\/span><\/span><\/p>\n

\u201cFor example, there\u2019s so many digital orientated jobs which kids can get involved in today, and carry out remotely. From slime manufacturing and selling via Instagram, to writing social media copy for brands during their lunch break<\/strong> (so they can market better to teens), to personalising badges and selling them on Etsy \u2013 there\u2019s so many creative activities that young people can try.\u201d says Oz.<\/span><\/p>\n

\u201cThese types of jobs work better with school schedules and present more opportunities for individuals with entrepreneurial flair, a key attribute of Gen Z\u2019ers today. As most of these jobs are done remotely from a bedroom or garage, the wider public don\u2019t see young people doing them \u2013 which makes their part time jobs less obvious. Today\u2019s teens and tweens are starting their own businesses that suit their schedules and personal interests<\/strong> \u2013 rather than opting for the traditional weekend jobs.\u201d he says.<\/span><\/p>\n

Hannah Elderfield, says, \u201cEmbracing a long term view, they\u2019re using every opportunity to give their careers a head start by swapping would-be weekend shifts at supermarkets for study and experiences. That's not to say they're abandoning work completely \u2013 many are finding \u2018side hustles\u2019 using tools like Pickle or launching entrepreneurial projects early on,<\/strong> on resale platforms such as depop.\"<\/span><\/p>\n

\u201cGen Z\u2019s disposable income is dropping, which has a knock-on effect on the brands they buy from<\/strong>. While they might not be buying into their favourite brands as often as they\u2019d like, they\u2019re still engaging with them, which is important for marketers to consider in the long run. More often than not, that engagement is happening online via social media channels. Eight out of ten Gen-Zers say that their purchases are influenced by social media and over half of 13- to 17-year-olds say they would rather their favourite brand be advertised via influencers.\u201d she says.<\/span><\/p>\n

Leila Willingham says: \u201cThese statistics paint Gen Z in a bad light and if marketing teams aren\u2019t careful, and don\u2019t take time to understand this complex generation, there\u2019s a danger they\u2019ll disregard this generation<\/strong> and later lose out when Gen Z have huge spending power and will look to brands that align with their values\/beliefs and have a track record of being good on social, innovative with tech and accepting of diversity, for example.\u201d<\/span><\/p>\n

Brands need think long term about this generation. It's about raising awareness and desire in the hope of reaping the benefits when they can afford to make larger purchases and buying decisions in the future. This is especially true for luxury brands.<\/span><\/p>\n

If these teenagers aren\u2019t going out clubbing and drinking like previous generations, then what are they doing with their spare time?\u00a0\u201cNothing most of the time. They might play Xbox (mainly boys), go to the park. Go shopping.<\/strong> Meet at friend\u2019s house,\u201d\u00a0 says Rhianna, 16.\u00a0\u201cSee friends, actually and digitally, and pursue hobbies like dancing, exercising, for boys football or skating or mates\u2019 time,\u201d says Liliah Zion, 14.\u00a0Mia, 15, says: \u201cI don't go out as much, but generally split costs with parents, depending on what I am doing. There is also an expectation as a teenager to dress or act in a certain way (thanks to social media and peer group pressure) and this can be expensive.\u00a0I generally save up for something special or ask my parents.\u201d<\/span><\/p>\n

When not online with each other, it feels like teenagers are spending a lot of time in each other\u2019s houses with their activities watched over or supervised by parents.<\/strong> Because they have less disposable income, they are going out less to places involving drinking, smoking and drugs and probably a reason why many of these night time economy places have closed or are struggling to survive, giving even more reasons not to go out.\u00a0It\u2019s also an element of peer pressure in reverse. If your friends don\u2019t have part-time jobs then, maybe, you don\u2019t feel as much pressure to get one. You also don\u2019t feel left out by having less money. As long as you can afford your phone and you have the internet and social media, then you have a satisfied social life. Is it all \u2018Netflix & Chill\u201d without the sex, or is that already yesterday\u2019s news?<\/span><\/p>\n

Life, it seems, gets very serious from an early age today and Generation Z is a reflection of this. Growing up through the age of austerity, they are very focussed on their futures.<\/strong>\u00a0\u201cToday, we know how important it is to achieve good grades to allow us to follow the career we eventually want to succeed in.\u00a0 I feel that paid work can be delayed for now until we begin to work professionally and if I study hard enough the results will come in time.\u201d says Mia, 15.<\/span><\/p>\n

The pressures and time constraints of studying is weighing heavy on the ability and motivation to get part-time work. This is probably why the country\u2019s exam results have got steadily better over the past few years. There are over 7 million 16-24 year olds living in the UK<\/strong> and the number of full-time students rose from 2.16 million in 1996 to 3.24 million in 2014.\u00a0<\/span><\/span><\/p>\n

But these young people are missing out on valuable experiences. The UK Commission for Employment and Skills (UKCES) report also stated 'earners and learners' are likely to perform better and earn more than those students who focus only on their studies<\/strong> in the longer term. They are also likely to earn more than those just in full-time education, with a premium of 12-15 per cent. Part-time jobs are also excellent ways for young people to gain experience of the working world, a factor which 66% of employers say is important when recruiting.\u00a0<\/span><\/span><\/p>\n

It\u2019s clear Generation Z aren\u2019t being lazy. On the one hand we have a very diligent, healthy and focussed generation which seems to be putting education before anything else, but, on the other, a generation without as much life experience and rebellious streak as previous ones. This generation is concentrating on learning and their revolution will just have to wait.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

[…]<\/p>\n","protected":false},"author":38,"featured_media":149061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10497,40],"tags":[12658,13392,28,18],"acf":[],"yoast_head":"\nGeneration Zzzz...: they are next big consumer group but just how do teenagers earn their money? - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"As this year\u2019s A Level and GSCE students collect their results I\u2019m going to look at the reasons behind the death of the Saturday job amongst this\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generation Zzzz...: they are next big consumer group but just how do teenagers earn their money? - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"As this year\u2019s A Level and GSCE students collect their results I\u2019m going to look at the reasons behind the death of the Saturday job amongst this\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-17T16:50:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:53:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/teenagers-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcus Jaye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcus Jaye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/\"},\"author\":{\"name\":\"Marcus Jaye\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/76ef1e687b9ec092ebf67a9e324d9588\"},\"headline\":\"Generation Zzzz...: they are next big consumer group but just how do teenagers earn their money?\",\"datePublished\":\"2018-08-17T16:50:37+00:00\",\"dateModified\":\"2021-08-12T13:53:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/\"},\"wordCount\":2406,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Depop\",\"Generation Z\",\"Marketing\",\"social media\"],\"articleSection\":[\"Finance\",\"News & Insight\",\"Tech & Media\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/\",\"url\":\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/\",\"name\":\"Generation Zzzz...: they are next big consumer group but just how do teenagers earn their money? - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2018-08-17T16:50:37+00:00\",\"dateModified\":\"2021-08-12T13:53:34+00:00\",\"description\":\"As this year\u2019s A Level and GSCE students collect their results I\u2019m going to look at the reasons behind the death of the Saturday job amongst this\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Generation Zzzz...: they are next big consumer group but just how do teenagers earn their money?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/76ef1e687b9ec092ebf67a9e324d9588\",\"name\":\"Marcus Jaye\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5c7c5da47eb578a4db76de3c2ab8d7ad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5c7c5da47eb578a4db76de3c2ab8d7ad?s=96&d=mm&r=g\",\"caption\":\"Marcus Jaye\"},\"description\":\"Marcus Jaye is founder and creative director of TheChicGeek www.thechicgeek.co.uk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Generation Zzzz...: they are next big consumer group but just how do teenagers earn their money? - TheIndustry.fashion","description":"As this year\u2019s A Level and GSCE students collect their results I\u2019m going to look at the reasons behind the death of the Saturday job amongst this","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/","og_locale":"en_GB","og_type":"article","og_title":"Generation Zzzz...: they are next big consumer group but just how do teenagers earn their money? - TheIndustry.fashion","og_description":"As this year\u2019s A Level and GSCE students collect their results I\u2019m going to look at the reasons behind the death of the Saturday job amongst this","og_url":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2018-08-17T16:50:37+00:00","article_modified_time":"2021-08-12T13:53:34+00:00","og_image":[{"width":750,"height":421,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/teenagers-1-1.jpg","type":"image\/jpeg"}],"author":"Marcus Jaye","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Marcus Jaye","Estimated reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/"},"author":{"name":"Marcus Jaye","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/76ef1e687b9ec092ebf67a9e324d9588"},"headline":"Generation Zzzz...: they are next big consumer group but just how do teenagers earn their money?","datePublished":"2018-08-17T16:50:37+00:00","dateModified":"2021-08-12T13:53:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/"},"wordCount":2406,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Depop","Generation Z","Marketing","social media"],"articleSection":["Finance","News & Insight","Tech & Media"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/#respond"]}],"copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/","url":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/","name":"Generation Zzzz...: they are next big consumer group but just how do teenagers earn their money? - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2018-08-17T16:50:37+00:00","dateModified":"2021-08-12T13:53:34+00:00","description":"As this year\u2019s A Level and GSCE students collect their results I\u2019m going to look at the reasons behind the death of the Saturday job amongst this","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/generation-zzzz-they-are-next-big-consumer-group-but-just-how-do-teenagers-earn-their-money\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Generation Zzzz...: they are next big consumer group but just how do teenagers earn their money?"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/76ef1e687b9ec092ebf67a9e324d9588","name":"Marcus Jaye","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5c7c5da47eb578a4db76de3c2ab8d7ad?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5c7c5da47eb578a4db76de3c2ab8d7ad?s=96&d=mm&r=g","caption":"Marcus Jaye"},"description":"Marcus Jaye is founder and creative director of TheChicGeek www.thechicgeek.co.uk"}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/160328"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=160328"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/160328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/149061"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=160328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=160328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=160328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}