{"id":160247,"date":"2018-07-23T15:57:58","date_gmt":"2018-07-23T15:57:58","guid":{"rendered":"https:\/\/www.theindustry.fashion\/heist-uses-crowdsourced-data-to-create-new-nude-shades-of-tights\/"},"modified":"2021-08-12T13:53:21","modified_gmt":"2021-08-12T13:53:21","slug":"heist-uses-crowdsourced-data-to-create-new-nude-shades-of-tights","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/heist-uses-crowdsourced-data-to-create-new-nude-shades-of-tights\/","title":{"rendered":"Heist uses crowdsourced data to create new nude shades of tights"},"content":{"rendered":"<p><a href=\"https:\/\/www.heist-studios.com\/?utm_source=the_industry&amp;utm_medium=press\">Heist<\/a> has extended its range of nude tights, adding five new shades taken the total available to seven, <strong>following feedback from 85,000 women from across the world<\/strong> who took part in <em>The Nude Project<\/em> data-gathering exercise, which it launched last summer.<\/p>\n<p><!--more-->In a bid to create an accurate palette that reflected its audience, Heist <strong>invited women from around the world to submit their own \"nude\" skin tones via a dedicated microsite<\/strong>, an exercise in which women with more than 1,000 distinct skin tones took part.<\/p>\n<p>Heist used the feedback<strong> create a database of shade references, which in-house data scientists clustered into seven new tones,<\/strong> giving everyone the opportunity to find their match.<\/p>\n<p>\u201cWe know from our customers that women shy away from wearing nude garments for the most part because, with only a limited range of shades on offer, they are unable to find a suitable match. <strong>We saw the furore around Meghan Markle\u2019s tights at her first royal engagement as Duchess of Sussex<\/strong>, with the press lambasting the shade of nude. Our extended range seeks to solve this problem,\" a spokesperson for the brand said.<\/p>\n<p>Direct-to-consumer business Heist was <strong>launched to shake-up the hosiery sector with its seamless design which means the tights do not sag, dig in or itch<\/strong>. Its tights are available in two waist-band heights in sizes 4-14 with sizes 16-24 being launched in October. Prices range from \u00a319-\u00a321.<\/p>\n<p>The business, which next has its sights set on the underwear market, has received significant backing to date<a href=\"https:\/\/www.theindustry.fashion\/\/interview-heist-studios-ceo-toby-darbyshire-on-raising-finance-and-revolutionising-underwear\/\"> having raised more than $8m since its launch in 2015<\/a> from backers including\u00a0<strong>Firstminute Capital, JamJar, Pembroke VCT and Dame Natalie Massenet's Imaginary Ventures.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":132492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,12973,10497],"tags":[12947,13101,12350],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heist uses crowdsourced data to create new nude shades of tights - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Heist has extended its range of nude tights, adding five new shades taken the total available to seven, following feedback from 85,000 women from across\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/heist-uses-crowdsourced-data-to-create-new-nude-shades-of-tights\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heist uses crowdsourced data to create new nude shades of tights - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Heist has extended its range of nude tights, adding five new shades taken the total available to seven, following feedback from 85,000 women from across\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/heist-uses-crowdsourced-data-to-create-new-nude-shades-of-tights\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-23T15:57:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Screen-Shot-2018-07-19-at-14.22.36.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"599\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/heist-uses-crowdsourced-data-to-create-new-nude-shades-of-tights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/heist-uses-crowdsourced-data-to-create-new-nude-shades-of-tights\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Heist uses crowdsourced data to create new nude shades of tights\",\"datePublished\":\"2018-07-23T15:57:58+00:00\",\"dateModified\":\"2021-08-12T13:53:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/heist-uses-crowdsourced-data-to-create-new-nude-shades-of-tights\/\"},\"wordCount\":284,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Heist\",\"Heist Studios\",\"Hosiery\"],\"articleSection\":[\"News &amp; 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