{"id":160235,"date":"2018-07-19T19:02:49","date_gmt":"2018-07-19T19:02:49","guid":{"rendered":"https:\/\/www.theindustry.fashion\/diane-von-furstenberg-bans-mohair-after-disturbing-peta-expose\/"},"modified":"2021-08-12T13:53:20","modified_gmt":"2021-08-12T13:53:20","slug":"diane-von-furstenberg-bans-mohair-after-disturbing-peta-expose","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/diane-von-furstenberg-bans-mohair-after-disturbing-peta-expose\/","title":{"rendered":"Diane Von Furstenberg bans mohair after disturbing PETA expos\u00e9"},"content":{"rendered":"

New York-based designer Diane Von Furstenberg has banned mohair from her global brand's future collections<\/strong> after an expos\u00e9 by animal rights organisation PETA revealed workers mutilating and killing goats to obtain the material.<\/p>\n

Von Furstenberg, whose label's creative director is British designer Nathan Jenden<\/strong>, joins a list of more than\u00a0240 brands worldwide that have pledged not to sell the material, according to PETA.\u00a0Other brands that have banned mohair include Gap, Banana Republic, H&M, Topshop, and Zara.<\/strong><\/p>\n

The move follows PETA's disturbing investigation into the South African mohair industry\u00a0which is the source of more than 50% of the world\u2019s mohair<\/strong>. The\u00a0expos\u00e9 shows that shearers \u2013 who are paid by volume, not by the hour \u2013 worked quickly and carelessly, leaving angora goats with gaping wounds. Workers then roughly stitched the animals up without giving them any pain relief and unwanted goats died in agonising ways.<\/p>\n

\u201cPETA\u2019s expos\u00e9 pulled back the curtain on the way in which gentle baby goats cried out in fear and pain as they were shorn for mohair jumpers and scarves<\/strong>,\u201d said PETA director Elisa Allen. \u201cDiane Von Furstenberg has joined the growing list of fashion brands that recognise that today\u2019s shoppers don\u2019t support cruelty to animals.\u201d<\/p>\n

The movement to ban fur in fashion has been moving at pace in the past year<\/strong> with a number of high profile brands and designers now refusing to use it including Versace, John Galliano, Michael Kors, Jimmy Choo and Furla to name a few. Online luxury fashion group YOOX NET-A-PORTER has also banned fur from sale across its websites. British MPs recently debated the ban of all fur imports to the UK, which gained widespread support from all political parties, however the British Government has yet to agree to any firm action. Fur farming has been banned in the UK since 2000.<\/p>\n

However brands are also increasingly shunning other animal-derived products. Online fashion retailer ASOS recently revealed<\/a> that it will no longer sell products containing mohair, cashmere, silk<\/strong>,\u00a0feathers & down and bone, teeth & shell (including mother of pearl).<\/strong> Younger, millennial consumers are said to be driving the movement for brands to show their supply-chain is cruelty free.<\/p>\n","protected":false},"excerpt":{"rendered":"

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