{"id":160159,"date":"2018-06-22T16:05:49","date_gmt":"2018-06-22T16:05:49","guid":{"rendered":"https:\/\/www.theindustry.fashion\/next-to-trial-bridalwear-concession-in-manchester-store\/"},"modified":"2021-08-12T13:53:09","modified_gmt":"2021-08-12T13:53:09","slug":"next-to-trial-bridalwear-concession-in-manchester-store","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/next-to-trial-bridalwear-concession-in-manchester-store\/","title":{"rendered":"Next to trial bridalwear concession in Manchester store"},"content":{"rendered":"
High street giant Next is trialling its first ever bridalwear concession in its Manchester Arndale store in partnership with<\/strong> WED2B<\/a>.<\/p>\n The WED2B concession will be based on the third floor of the store and will house 350 dresses<\/strong> and eight changing rooms. The dresses, which include bride's and bridesmaid dresses, will all be priced at under \u00a3699 and will come in sizes 6-30.<\/p>\n Todd Cassidy, founder and CEO of WED2B, said: \u201cWe\u2019re excited to be opening our first concession in Manchester. It will be very interesting to see how this store performs. As with all of our 33 stores nationwide, brides-to-be can drop in whenever they like,<\/strong> take their time browsing our designer collections, and try as many dresses as they like before choosing and taking home their perfect gown that very same day.\u201d<\/p>\n Founded in 2009, WED2B has grown to become the UK's largest national bridalwear retailer<\/strong> with stores across the country\u00a0from Bolton to Bournemouth with further openings planned.<\/p>\n Next has been experimenting with new experiences at the Manchester Arndale store and in January announced a tie-up with\u00a0pioneering car retailer Rockar<\/a> to open digital experiences within its stores <\/strong>with the first going into the Manchester store.<\/p>\n While the WED2B is its first official bridalwear concession, it does sell an affordable bridalwear collection<\/a> on its website.<\/p>\n Image: WED2B<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" […]<\/p>\n","protected":false},"author":11,"featured_media":132338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[12936,12041,12820,3683,13221],"acf":[],"yoast_head":"\n