{"id":160155,"date":"2018-06-21T18:36:01","date_gmt":"2018-06-21T18:36:01","guid":{"rendered":"https:\/\/www.theindustry.fashion\/marks-spencer-partners-with-microsoft-to-place-ai-at-the-heart-of-its-operations\/"},"modified":"2021-08-12T13:53:08","modified_gmt":"2021-08-12T13:53:08","slug":"marks-spencer-partners-with-microsoft-to-place-ai-at-the-heart-of-its-operations","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/marks-spencer-partners-with-microsoft-to-place-ai-at-the-heart-of-its-operations\/","title":{"rendered":"Marks &#038; Spencer partners with Microsoft to place AI at the heart of its operations"},"content":{"rendered":"<p>Marks &amp; Spencer has announced a partnership with technology giant Microsoft that <strong>will place AI (artificial intelligence) at the heart of its stores and operations<\/strong> as it moves to become a \"Digital First\" retailer.<\/p>\n<p><!--more-->The partnership will see the two organisations work together to explore how technologies such as artificial intelligence can be employed within the retail environment to<strong> improve customer experience and optimise operations<\/strong>. A team of \"world-class AI engineers and product personnel from Microsoft\" will partner with the M&amp;S Retail Labs team \"to accelerate M&amp;S\u2019 digital transformation\".<\/p>\n<p>M&amp;S CEO Steve Rowe, said M&amp;S was making the transformation to a Digital First retailer \"at a time when the sector is undergoing a customer-led revolution. We <strong>want to be at the forefront of driving value into the customer experience<\/strong> using the power of technology.<\/p>\n<p>\u201cWorking together with Microsoft to understand the full potential of how technology and artificial intelligence can improve the in-store experience for our customers and the efficiencies of our wider operations<strong> could be a game changer for M&amp;S \u2013 and for retail<\/strong>,\" Rowe said,<\/p>\n<p>\u201cWe firmly believe that AI has the power to amplify human ingenuity,\u201d says Cindy Rose, CEO, Microsoft UK. \u201c<strong>The retail sector is one of the most challenging landscapes in the UK<\/strong> right now and we are thrilled to be working with M&amp;S to explore how AI can help such an iconic brand transform the customer experience and improve wider operations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":131977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494,10497],"tags":[10449,3211,13218,9998,19],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marks &amp; 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