{"id":160120,"date":"2018-06-12T15:08:52","date_gmt":"2018-06-12T15:08:52","guid":{"rendered":"https:\/\/www.theindustry.fashion\/mastercard-to-shake-up-shopping-with-new-smart-mirror-with-payment-function\/"},"modified":"2021-08-12T13:53:03","modified_gmt":"2021-08-12T13:53:03","slug":"mastercard-to-shake-up-shopping-with-new-smart-mirror-with-payment-function","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/mastercard-to-shake-up-shopping-with-new-smart-mirror-with-payment-function\/","title":{"rendered":"Mastercard to shake up shopping with new Smart Mirror with payment function"},"content":{"rendered":"<p><a href=\"http:\/\/www.mastercard.com\" target=\"_blank\" rel=\"noopener\">Mastercard<\/a> has created the UK's first Smart Mirror with payment function, which it will<strong> begin rolling out in the UK later this year<\/strong>; a move it says will shake up shopping as we know it.<\/p>\n<p><!--more-->Developed with OAK\u00a0using <strong>RFID (radio frequency identification) technology embedded in the hang tags of clothing<\/strong>, Mastercard says the Smart Mirror will reduce time in the changing room by 40%, eliminates queuing time, as well as personalising the shopping experience for the consumer.<\/p>\n<p>The mirror <strong>recognises products as they enter the fitting room<\/strong>, creating a virtual shopping basket and a multi-sensory shopping experience.\u00a0It allows shoppers to change lighting and language, view\/request size and colour variations, seek out further recommended items, request garments to be brought directly to the fitting room and finally, <strong>pay seamlessly and instantly by tapping the mirror with a card<\/strong>, payment device or through the app.<\/p>\n<p>Mike Cowen, Head of Digital Payments at Mastercard UK said:\u00a0\u201cAugmented and virtual reality is transforming how we shop. And while high streets are being challenged by the popularity of online shopping, <strong>these technologies allow retailers to fight back by giving the public the digital convenience they demand<\/strong>. We are working closely with these brands to deliver new and safer ways to pay to provide a more personal and speedy experience for shoppers.\u201d<\/p>\n<p>A number of US retailers including <strong>Levi\u2019s currently use the Smart Mirror<\/strong>, which was demonstrated at the recent\u00a0<a href=\"https:\/\/www.money2020.com\">Money 20\/20<\/a> summit, and and it will be rolling out to UK changing rooms soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":132269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,12973,10497],"tags":[11034,35,13166,19],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastercard to shake up shopping with new Smart Mirror with payment function - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Mastercard has created the UK&#039;s first Smart Mirror with payment function, which it will begin rolling out in the UK later this year; a move it says will\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/mastercard-to-shake-up-shopping-with-new-smart-mirror-with-payment-function\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard to shake up shopping with new Smart Mirror with payment function - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Mastercard has created the UK&#039;s first Smart Mirror with payment function, which it will begin rolling out in the UK later this year; a move it says will\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/mastercard-to-shake-up-shopping-with-new-smart-mirror-with-payment-function\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-12T15:08:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Screen-Shot-2018-06-12-at-16.07.19.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/mastercard-to-shake-up-shopping-with-new-smart-mirror-with-payment-function\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mastercard-to-shake-up-shopping-with-new-smart-mirror-with-payment-function\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Mastercard to shake up shopping with new Smart Mirror with payment function\",\"datePublished\":\"2018-06-12T15:08:52+00:00\",\"dateModified\":\"2021-08-12T13:53:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mastercard-to-shake-up-shopping-with-new-smart-mirror-with-payment-function\/\"},\"wordCount\":263,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Mastercard\",\"Retail\",\"RFID\",\"Technology\"],\"articleSection\":[\"News &amp; 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