{"id":160100,"date":"2018-06-05T16:01:58","date_gmt":"2018-06-05T16:01:58","guid":{"rendered":"https:\/\/www.theindustry.fashion\/joe-browns-first-bricks-and-mortar-store-hits-1-25m-in-sales-in-just-seven-months\/"},"modified":"2021-08-12T13:52:59","modified_gmt":"2021-08-12T13:52:59","slug":"joe-browns-first-bricks-and-mortar-store-hits-1-25m-in-sales-in-just-seven-months","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/joe-browns-first-bricks-and-mortar-store-hits-1-25m-in-sales-in-just-seven-months\/","title":{"rendered":"Joe Browns first bricks and mortar store hits \u00a31.25m in sales in just seven months"},"content":{"rendered":"<p>Online fashion brand Joe Browns says its<strong> first bricks and mortar store, opened in Sheffield's Meadowhall seven months ago,<\/strong> has already achieved sales of \u00a31.25m, prompting the brand to look for more retail sites.<\/p>\n<p><!--more--><\/p>\n<p>The <strong>4,000 sq ft store was opened last November<\/strong> as part of the shopping mall's \u00a360m redevelopment project and some 25,000 customers have already made a purchase there, said the brand's founder and managing director Simon Brown.<\/p>\n<p>\"Sales have far exceeded our expectations, it is significantly driving more regional traffic to our website and we are now flooded with demand from customers for more stores.\u00a0<strong>We are currently looking at plans to roll out more in the near future<\/strong>,\u201d Brown said.<\/p>\n<p><strong>Gross profit has grown by over 30% in the last two years<\/strong>, with the company predicting further growth this year, despite the store investment. It also plans to further bolster sales with extended ranges and new product categories.<\/p>\n<p>\u201cWe are pleased that <strong>our menswear range has outperformed the space<\/strong>, justifying us putting it in a prominent area of the store and the fresh new looks we create in our window displays turn heads and keep customers coming back.<\/p>\n<p>\u201cWhen we opened our first store, we believed we could deliver a real point of difference in the UK high street. This was <strong>a bold move in a challenging retail environment<\/strong> but we knew that if we could capture the essence of our fun and liberating brand and bring it to life in store, it could be a hugely successful move,\u201d Brown added.<\/p>\n<p>Claire Barber, Head of Central London Retail and Meadowhall at British Land, added: \u201cOur transformation of Meadowhall was to enable retailers to thrive in an omni-channel world by creating a great destination for them and their customers. <strong>Joe Browns' fantastic performance shows the important role that physical stores still play<\/strong> and we look forward to their continued success at Meadowhall.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":148776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[11870,12045,11869,12247,9,12246],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joe Browns first bricks and mortar store hits \u00a31.25m in sales in just seven months - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Online fashion brand Joe Browns says its first bricks and mortar store, opened in Sheffield&#039;s Meadowhall seven months ago, has already achieved sales of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/joe-browns-first-bricks-and-mortar-store-hits-1-25m-in-sales-in-just-seven-months\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joe Browns first bricks and mortar store hits \u00a31.25m in sales in just seven months - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Online fashion brand Joe Browns says its first bricks and mortar store, opened in Sheffield&#039;s Meadowhall seven months ago, has already achieved sales of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/joe-browns-first-bricks-and-mortar-store-hits-1-25m-in-sales-in-just-seven-months\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-05T16:01:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:52:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Joe-Browns-storefront-Meadowhall-Sheffield-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"763\" \/>\n\t<meta property=\"og:image:height\" content=\"519\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/joe-browns-first-bricks-and-mortar-store-hits-1-25m-in-sales-in-just-seven-months\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/joe-browns-first-bricks-and-mortar-store-hits-1-25m-in-sales-in-just-seven-months\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Joe Browns first bricks and mortar store hits \u00a31.25m in sales in just seven months\",\"datePublished\":\"2018-06-05T16:01:58+00:00\",\"dateModified\":\"2021-08-12T13:52:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/joe-browns-first-bricks-and-mortar-store-hits-1-25m-in-sales-in-just-seven-months\/\"},\"wordCount\":328,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"British Land\",\"Joe Browns\",\"Meadowhall\",\"Sheffield\",\"Shopping malls\",\"Simon Brown\"],\"articleSection\":[\"Finance\",\"News &amp; 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