{"id":160097,"date":"2018-06-05T06:14:02","date_gmt":"2018-06-05T06:14:02","guid":{"rendered":"https:\/\/www.theindustry.fashion\/general-atlantic-invests-in-french-online-brand-sezane\/"},"modified":"2021-08-12T13:52:59","modified_gmt":"2021-08-12T13:52:59","slug":"general-atlantic-invests-in-french-online-brand-sezane","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/general-atlantic-invests-in-french-online-brand-sezane\/","title":{"rendered":"General Atlantic invests in French online brand S\u00e9zane"},"content":{"rendered":"

New York-based private equity house General Atlantic<\/a> has taken a stake in French online fashion brand\u00a0S\u00e9zane, which last week revealed its plans to open a permanent store in London<\/a>.<\/p>\n

S\u00e9zane<\/a> was founded in 2013 by entrepreneur Morgane S\u00e9zalory and General Atlantic is believed to have picked up its 45% stake from\u00a0Summit Partners and other investors<\/strong>. Two of General Atlantic's executives Gabriel Caillaux and Melis Kahya have taken seats on the fashion brand's board.<\/p>\n

\"Sezane\"

Sezane founder Morgane Sezalory<\/p><\/div>\n

General Atlantic has a diverse portfolio of investments including some other fashion interests including stakes in Tory Burch, Zimmerman and Grupo Axo,<\/strong> which owns and operates Mexico's leading off-price fashion retailer\u00a0Promoda.<\/p>\n

While\u00a0S\u00e9zane is still a relatively small business, it is growing at a rapid rate. It initially launched online only and fuelled demand for its limited edition monthly collections through social media. It offers a full range of ready-to-wear from separates to dresses, footwear and accessories<\/strong>, as well as lifestyle products which are accessibly priced (dresses range in price from around \u00a3120 to \u00a3170).<\/p>\n

It went on to open a store\/showroom in Paris called L'Appartement, along with a concession in Paris' high-end department store Le Bon March\u00e9. Last year it opened a store in New York and it has just signed a 10-year lease on a store in London's Notting Hill<\/strong> having held a London pop-up on South Molton Street in Mayfair just before Christmas.<\/p>\n

S\u00e9zane also has a menswear brand Octobre Editions, which it launched in 2016<\/a>, although it does not yet ship globally.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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