{"id":160065,"date":"2018-05-24T11:27:21","date_gmt":"2018-05-24T11:27:21","guid":{"rendered":"https:\/\/www.theindustry.fashion\/lvmh-invests-undisclosed-sum-in-fashion-search-engine-lyst\/"},"modified":"2021-08-12T13:52:54","modified_gmt":"2021-08-12T13:52:54","slug":"lvmh-invests-undisclosed-sum-in-fashion-search-engine-lyst","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/lvmh-invests-undisclosed-sum-in-fashion-search-engine-lyst\/","title":{"rendered":"LVMH invests undisclosed sum in fashion search engine Lyst"},"content":{"rendered":"<p>Luxury conglomerate LVMH has <strong>invested a significant sum in British-based fashion search engine Lyst<\/strong>, it has been reported today.<\/p>\n<p><!--more-->Following rumours of a potential deal earlier this month, <a href=\"https:\/\/www.reuters.com\/article\/us-lvmh-lyst\/vuitton-owner-lvmh-makes-e-commerce-push-with-lyst-investment-idUSKCN1IP1AD\">Reuters has confirmed<\/a> the investment has gone ahead and, while the exact figure invested is not known, it is believed the LVMH cash injection formed <strong>part of a wider funding round of between \u00a350m and \u00a3100m<\/strong>.<\/p>\n<p><a href=\"http:\/\/www.lyst.com\" target=\"_blank\" rel=\"noopener\">Lyst<\/a>'s search engine directs shoppers to multi-brand retailers or fashion brands' own websites to complete their purchases. It is said to <strong>represent 11,000 brands and retailers worldwide<\/strong> and has 7m active users.<\/p>\n<p>Founded in 2010 by entrepreneur Chris Morton, Lyst <strong>last carried out a funding round in 2015<\/strong> when\u00a0investors such as\u00a0Groupe Arnault (LVMH\u2019s controlling shareholder), Balderton Capital and Accel Partners came on board.<\/p>\n<p>The latest investment will be <strong>used to expand into more languages and regions<\/strong> \u2013 it has just launched in French \u2013 and to improve its technology, such as its search engine algorithms.<\/p>\n<p>\u201cToday 60% of our business comes from the United States, and <strong>we\u2019re planning to expand into Europe and Asia in the next 18 months<\/strong>,\u201d Morton told Reuters.<\/p>\n<p>LVMH digital chief Ian Rogers, who joined LVMH from Apple in 2015 and <a href=\"https:\/\/www.theindustry.fashion\/\/lvmh-multibrand-website-launch-june\/\">headed up the launch of its multi-brand ecommerce site 24 Sevres<\/a>, will take a place on Lyst's board.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":132174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494,12973],"tags":[11399,9816,11855,10023,10127,9878,10601],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LVMH invests undisclosed sum in fashion search engine Lyst - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Luxury conglomerate LVMH has invested a significant sum in British-based fashion search engine Lyst, it has been reported today. 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