{"id":159792,"date":"2018-02-22T07:34:13","date_gmt":"2018-02-22T07:34:13","guid":{"rendered":"https:\/\/www.theindustry.fashion\/asos-marks-100th-edition-of-its-magazine-and-puts-it-on-sale-for-the-first-time\/"},"modified":"2021-08-12T13:52:14","modified_gmt":"2021-08-12T13:52:14","slug":"asos-marks-100th-edition-of-its-magazine-and-puts-it-on-sale-for-the-first-time","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/asos-marks-100th-edition-of-its-magazine-and-puts-it-on-sale-for-the-first-time\/","title":{"rendered":"ASOS marks 100th edition of its magazine and puts it on sale for the first time"},"content":{"rendered":"<p>ASOS has revealed the <strong>100th edition of its pioneering customer loyalty magazine<\/strong> and put the publication on sale for the first time since its launch 11 years ago.<\/p>\n<p><!--more--><\/p>\n<p>The online fashion destination for 20-somethings launched the quarterly publication in 2007 and today it has an ABC-audited <strong>circulation of\u00a0453,287, making it the UK's highest circulation fashion title.<\/strong> When distribution to\u00a0France, Germany and the US is taken into account, its circulation is more than 700,000 copies per issue.<\/p>\n<p>From today the publication, which will continue to be circulated to the etailer's most loyal customers free of charge, <strong>will also be sold for \u00a31 at<\/strong> <a href=\"http:\/\/www.asos.com\">ASOS.com<\/a>. In the past <em>ASOS Magazine<\/em> has featured A-list cover stars including<strong> Taylor Swift, Jennifer Lawrence, John Boyega and Solange Knowle<\/strong>s.<\/p>\n<p>For its 100th anniversary edition it has selected\u00a0four cover stars who are each shining lights in their respective fields: singer and BRIT Award-winner <strong>Jorja Smith<\/strong>; Mercury Award-nominated UK rapper <strong>J Hus<\/strong>; <strong>Maisie Williams<\/strong>, the Bristol-born actor and\u00a0<i>Game Of Thrones<\/i>\u00a0star; and <i>Riverdale\u2019s<\/i> <strong>Cole Sprouse<\/strong>.<\/p>\n<p>Francesca Babb, Editor-in-Chief, <em>ASOS Magazine<\/em>, said, \u201cWe\u2019re enormously proud of what has been achieved by the <em>ASOS Magazine<\/em> over the past 11 years. When the magazine launched 100 issues ago, social media was in its infancy and we were <strong>that rare place within ASOS where content and fashion could live together<\/strong>.<\/p>\n<p>\"Since then, as platforms have developed and our own circulation has grown both in the UK and internationally, <strong>the magazine\u2019s remit has changed to become one of pure inspiration<\/strong>. Now with our first-ever paid-for edition, those new to ASOS can see for themselves what it\u2019s all about,\u201d Babb added.<\/p>\n<p>Each edition of <em>ASOS Magazine<\/em> focuses on \"helping ASOS\u2019 loyal customers to better understand the brand behind the clothes. It allows ASOS to celebrate people for who they are, and not just for what they wear, whilst also providing a showcase for the very best of each season\u2019s new trends\", the etailer said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":131694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[7329,9816,12763,27,9891],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASOS marks 100th edition of its magazine and puts it on sale for the first time - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"ASOS has revealed the 100th edition of its pioneering customer loyalty magazine and put the publication on sale for the first time since its launch 11\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/asos-marks-100th-edition-of-its-magazine-and-puts-it-on-sale-for-the-first-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASOS marks 100th edition of its magazine and puts it on sale for the first time - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"ASOS has revealed the 100th edition of its pioneering customer loyalty magazine and put the publication on sale for the first time since its launch 11\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/asos-marks-100th-edition-of-its-magazine-and-puts-it-on-sale-for-the-first-time\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-22T07:34:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:52:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/SPRING_18_COLE_COVER_HR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"945\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/asos-marks-100th-edition-of-its-magazine-and-puts-it-on-sale-for-the-first-time\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/asos-marks-100th-edition-of-its-magazine-and-puts-it-on-sale-for-the-first-time\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"ASOS marks 100th edition of its magazine and puts it on sale for the first time\",\"datePublished\":\"2018-02-22T07:34:13+00:00\",\"dateModified\":\"2021-08-12T13:52:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/asos-marks-100th-edition-of-its-magazine-and-puts-it-on-sale-for-the-first-time\/\"},\"wordCount\":339,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"ASOS\",\"ecommerce\",\"Francesca Babb\",\"media\",\"Publishing\"],\"articleSection\":[\"News &amp; 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