{"id":159759,"date":"2018-02-13T12:32:29","date_gmt":"2018-02-13T12:32:29","guid":{"rendered":"https:\/\/www.theindustry.fashion\/porter-becomes-editorial-voice-across-net-a-porter-as-it-goes-digital-with-daily-updates\/"},"modified":"2021-08-12T13:52:08","modified_gmt":"2021-08-12T13:52:08","slug":"porter-becomes-editorial-voice-across-net-a-porter-as-it-goes-digital-with-daily-updates","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/porter-becomes-editorial-voice-across-net-a-porter-as-it-goes-digital-with-daily-updates\/","title":{"rendered":"PORTER becomes editorial voice across Net-A-Porter as it goes digital with daily updates"},"content":{"rendered":"<p><a href=\"http:\/\/www.netaporter.com\" target=\"_blank\" rel=\"noopener\">Net-A-Porter.com<\/a> will now deliver daily digital content across all of its platforms using <strong>the editorial brand and voice of its bi-monthly glossy print magazine<\/strong> <em>PORTER<\/em>.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/www.porter.com\" target=\"_blank\" rel=\"noopener\"><em>PORTER Digital<\/em><\/a>\u00a0will result in <strong>a constant feed of expert fashion, beauty, culture, travel, interiors and celebrity stories<\/strong>, published daily, weekly and bi-monthly, across Net-A-Porter's website, social media sites and in print. The content will be translated into four languages and made available to its 6m high-net worth global consumers.<\/p>\n<p>As a result of unifying its content under one voice and one team the website's online weekly magazine <strong><em>The Edit<\/em> will be rebranded as <em>PORTEREdit<\/em> with 52 exclusive celebrity cover shoots<\/strong> and interviews a year, as well as \"in-depth shopping curations\" from <em>PORTER<\/em>'s fashion experts. Video output will also double with two original films going live every week.<\/p>\n<p>Lucy Yeomans, Editor-in-Chief of<em> PORTER<\/em>, who joined Net-A-Porter from<em> Harper's Bazaar<\/em> in 2014 to launch the publication, said: \u201cI am thrilled to be launching <em>PORTER<\/em>\u2019s daily digital platform and <strong>combining two power brands <em>PORTER<\/em> and The Edit.<\/strong><\/p>\n<p>\"When we launched <em>PORTER<\/em> four years ago I dreamed of creating a new global fashion magazine: a magazine that spoke to the woman of today, combining luxury fashion, high quality original content and<strong> the authority of print magazines with the instant access and global reach of the digital world<\/strong>. With the launch of this new digital platform and daily content, we can truly armour the <em>PORTER<\/em> woman with absolutely everything she needs to be her best possible self, every day.\u201d<\/p>\n<p>Net-A-Porter says that customer research carried out last year revealed that 75% wanted more content, more frequently. And shoppability was also a key requirement as consumer's lifestyles become increasingly mobile. The <em>PORTER Digital<\/em> content provides a \"<strong>seamless link between content and commerce,<\/strong> offering an instant transition from inspiration to purchase.\"\u00a0<em>PORTER Digital<\/em> will also be integrated into the Net-A-Porter app offering users \"one click\" to purchase.<\/p>\n<p>Tess Macleod-Smith, VP Media &amp; Publishing, said: \u201cOur mission has always been to be <strong>world-class leaders in content and commerce, anytime, anywhere and on any platform<\/strong>. The launch of<a href=\"http:\/\/www.porter.com\" target=\"_blank\" rel=\"noopener\"> PORTER.com<\/a>, powered by Net-A-Porter is a direct response to a desire and demand for more content from our luxury audience. Under one voice we will create a fully immersive world where our consumer and brands can harness the power of a truly global 360-degree <em>PORTER<\/em> ecosystem.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":148360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[9816,11637,10023,27,9774,11636,11638],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PORTER becomes editorial voice across Net-A-Porter as it goes digital with daily updates - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Net-A-Porter.com will now deliver daily digital content across all of its platforms using the editorial brand and voice of its bi-monthly glossy print\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/porter-becomes-editorial-voice-across-net-a-porter-as-it-goes-digital-with-daily-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PORTER becomes editorial voice across Net-A-Porter as it goes digital with daily updates - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Net-A-Porter.com will now deliver daily digital content across all of its platforms using the editorial brand and voice of its bi-monthly glossy print\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/porter-becomes-editorial-voice-across-net-a-porter-as-it-goes-digital-with-daily-updates\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-13T12:32:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:52:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Screen-Shot-2018-02-13-at-12.28.26-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1203\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/porter-becomes-editorial-voice-across-net-a-porter-as-it-goes-digital-with-daily-updates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/porter-becomes-editorial-voice-across-net-a-porter-as-it-goes-digital-with-daily-updates\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"PORTER becomes editorial voice across Net-A-Porter as it goes digital with daily updates\",\"datePublished\":\"2018-02-13T12:32:29+00:00\",\"dateModified\":\"2021-08-12T13:52:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/porter-becomes-editorial-voice-across-net-a-porter-as-it-goes-digital-with-daily-updates\/\"},\"wordCount\":404,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"ecommerce\",\"Lucy Yeomans\",\"Luxury\",\"media\",\"NET-A-PORTER\",\"Porter\",\"Tess Macleod-Smith\"],\"articleSection\":[\"News &amp; 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