{"id":159720,"date":"2018-02-01T09:51:41","date_gmt":"2018-02-01T09:51:41","guid":{"rendered":"https:\/\/www.theindustry.fashion\/chinas-jd-com-commits-to-selling-2bn-of-uk-goods-to-chinese-consumers\/"},"modified":"2021-08-12T13:52:03","modified_gmt":"2021-08-12T13:52:03","slug":"chinas-jd-com-commits-to-selling-2bn-of-uk-goods-to-chinese-consumers","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/chinas-jd-com-commits-to-selling-2bn-of-uk-goods-to-chinese-consumers\/","title":{"rendered":"China's JD.com commits to selling \u00a32bn of UK goods to Chinese consumers"},"content":{"rendered":"<p>China's biggest retailer JD.com has<strong> committed to selling \u00a32bn of UK goods to Chinese consumers over the next two to three years<\/strong>; the news has been announced during Prime Minister Theresa May's official visit to the country to strengthen trade links.<\/p>\n<p><!--more--><\/p>\n<p>Mrs <strong>May met with JD.com chairman Richard Liu today<\/strong> at the Residence of the British Ambassador to China\u00a0to discuss JD.com\u2019s plans to help more UK brands reach its 266m-plus customers. An <strong>agreement was signed between JD.com and\u00a0the British Government\u2019s Department of International Trade (DIT)<\/strong> to make it easier for UK brands to access the Chinese market via the JD platform.<\/p>\n<p>\u201cMany British brands recognise the huge potential of China\u2019s enormous e-commerce market,\u201d said Richard Burn, Director-General of DIT China.\u00a0 \u201cJD truly understands what Chinese consumers want and <strong>has the resources to help British brands ensure success in the region.<\/strong> We\u2019re looking forward to working with JD to bring more British brands to China in the future.\u201d<\/p>\n<p>The <strong>number of UK brands on JD has doubled over the last two years,<\/strong> with sales in 2017 growing 100% year-on-year. Brands such as Dyson, Clarks, Johnnie Walker and Lipton are among the most popular with JD consumers. Over the past three years Dyson sales on JD have increased by more than 60 fold.<\/p>\n<p>\u201cWe\u2019re pleased to be working with DIT to make it easier and more convenient for British brands to enter the Chinese market,\u201d said Winston Cheng, President of International at JD.com. \u201c<strong>We\u2019ve seen rapid growth in demand for British products from our consumers<\/strong> in recent years, and will look to showcase the \u2018Best of Britain\u2019 on our platform even more through this agreement.\u201d<\/p>\n<p>Initiatives planned to promote British goods on the platform include special campaigns for seasonal products and the agreement\u00a0kicks off with <strong>a 24-hour \u201cCelebrate Britain\u201d sales promotion for UK products this April<\/strong> to introduce the \u201cBest of Britain\u201d to Chinese customers.<\/p>\n<div id=\"attachment_104389\" style=\"width: 856px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-104389\" class=\" wp-image-104389\" src=\"https:\/\/www.theindustry.fashion\/\/wp-content\/uploads\/BFC-JD-300x185.jpg\" alt=\"BFC Caroline Rush\" width=\"846\" height=\"522\" \/><p id=\"caption-attachment-104389\" class=\"wp-caption-text\">JD.com's Xia Ding, Vogue's Edward Enninful and BFC's Caroline Rush<\/p><\/div>\n<p>JD has already made a big push into the British fashion space. Last June, it <a href=\"https:\/\/www.theindustry.fashion\/\/farfetch-partners-jd-com-open-gateway-luxury-brands-china\/\">announced a partnership with luxury fashion platform Farfetch<\/a>\u00a0to <strong>open a gateway for luxury brands to access the Chinese market.<\/strong> As part of the deal JD.com invested $397m in Farfetch becoming its largest single shareholder and Richard Liu joined its board.<\/p>\n<p>Following that deal, in the autumn JD.com <strong>sponsored shows at London Fashion Week<\/strong> and also <a href=\"https:\/\/www.theindustry.fashion\/\/bfcvogue-designer-fashion-fund-announces-jd-com-partnership\/\">partnered with the British Fashion Council (BFC)\/Vogue Designer Fashion Fund<\/a>\u00a0(pictured above) to help the BFC and the designers it represents to deepen their engagement with the Chinese market.<\/p>\n<p>Most recently British couture house <strong>Alexander McQueen became an early adopter of its exclusive luxury platform TOPLIFE<\/strong>. Alexander McQueen\u2019s presence on TOPLIFE will allow the house to engage with a larger local clientele, while maintaining its own creative voice and unique brand identity.<\/p>\n<p>JD.com is China\u2019s largest retailer online or offline, with<strong> 266m active customers<\/strong> as of Q3 2017, and <strong>revenues of US$37bn<\/strong> in FY2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":148310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[10284,12691,9816,11989,12690,11990,10949,12689],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>China&#039;s JD.com commits to selling \u00a32bn of UK goods to Chinese consumers - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"China&#039;s biggest retailer JD.com has committed to selling \u00a32bn of UK goods to Chinese consumers over the next two to three years; 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