{"id":159452,"date":"2017-11-01T17:37:55","date_gmt":"2017-11-01T17:37:55","guid":{"rendered":"https:\/\/www.theindustry.fashion\/trouva-broadcasts-first-ever-tv-ad\/"},"modified":"2021-08-12T13:47:56","modified_gmt":"2021-08-12T13:47:56","slug":"trouva-broadcasts-first-ever-tv-ad","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/trouva-broadcasts-first-ever-tv-ad\/","title":{"rendered":"Trouva broadcasts first ever TV ad"},"content":{"rendered":"<p>The online platform for independent brands and retailers,<a href=\"http:\/\/www.trouva.com\" target=\"_blank\" rel=\"noopener\"> Trouva<\/a>, launched its first ever TV campaign today.<\/p>\n<p><!--more--><\/p>\n<p>The campaign, which <strong>aired for the first time on\u00a0TLC today<\/strong> and which will also be shown throughout this month on\u00a0Comedy Central, Universal and the Food Network, was produced in collaboration with All Response Media.<\/p>\n<p>It features <strong>an imaginary shopping street with a small sample of Trouva's independent boutiques<\/strong> including Darling &amp; Gold, an East End clothing and accessories boutique, and Our Daily Edit, a unisex fashion store in Brighton.<\/p>\n<p>Lucy Ward creative director at the two-year-old business said launching a TV ad was \"unbelievably exciting\". \"A street like this lined with the UK\u2019s most unique, expertly curated independent boutiques really would be the dream. Bringing that concept to life in the advert conveys the mission we\u2019re so passionate about: <strong>empowering independents to thrive, both online and on our high streets<\/strong>,\" she said.<\/p>\n<p>Trouva <a href=\"https:\/\/www.theindustry.fashion\/\/trouva-outlines-global-ambitions-second-birthday\/\">recently revealed plans to take its concept global <\/a>having achieved 1,509% growth since its launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":131097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[40],"tags":[49,9816,28,27,10970],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trouva broadcasts first ever TV ad - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"The online platform for independent brands and retailers, Trouva, launched its first ever TV campaign today. 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