{"id":159254,"date":"2017-08-22T14:09:51","date_gmt":"2017-08-22T14:09:51","guid":{"rendered":"https:\/\/www.theindustry.fashion\/by-malene-birger-appoints-mathilde-torp-mader-as-creative-director\/"},"modified":"2021-08-12T13:45:53","modified_gmt":"2021-08-12T13:45:53","slug":"by-malene-birger-appoints-mathilde-torp-mader-as-creative-director","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/by-malene-birger-appoints-mathilde-torp-mader-as-creative-director\/","title":{"rendered":"By Malene Birger appoints Mathilde Torp Mader as creative director"},"content":{"rendered":"<p>Premium Danish womenswear brand By Malene Birger has <strong>appointed Mathilde Torp Mader as creative director<\/strong> as it seeks to accelerate its international growth.<\/p>\n<p><!--more--><\/p>\n<p>A graduate of Central Saint Martins Torp Mader has spent time at major luxury houses including <strong>Mulberry<\/strong> (her most recent appointment), <strong>Sonia Rykiel, Marni and Vanessa Bruno<\/strong>. She replaces Christina Exsteen and her appointment is effective 28 August.<\/p>\n<p>While she will spend much of her time in the brand's home city of Copenhagen, Torp Mader will remain<strong> based in London as the brand is opening a new design studio<\/strong> in the UK capital.<\/p>\n<p>By Malene Birger CEO Morten Linnet described her as \"the perfect fit\" for the brand. \"Not only does she have a deep understanding of Danish fashion and an intuitive grasp of the spirit of By Malene Birger, she also <strong>brings a truly global outlook, which is just what we wanted to add to the brand<\/strong>. We have full confidence in Mathilde's contemporary, international vision of design and her ability to creatively guide the brand, helping us build momentum far beyond Scandinavia's borders,\" he said.<\/p>\n<p>The brand is <a href=\"http:\/\/www.bymalenebirger.com\/gb\">sold online<\/a> and<strong> in 42 countries worldwide<\/strong>. In the UK it has a standalone store on Marylebone High Street and is available in a number of premium department stores and multi-brand retailers including Selfridges, Fenwick, Anna, Flannels and Net-A-Porter.com. The SS18 collection, <a href=\"https:\/\/www.theindustry.fashion\/\/ss18-trends-summer-vinyl-leather-malene-birger\/\">recently shown at Copenhagen Fashion Week<\/a>, will be Exsteen's last for the brand which said it owed her \"a huge debt of gratitude\" for her contribution.<\/p>\n<p>\"This is such a great time to join By Malene Birger. I am extremely grateful for this opportunity to contribute to <strong>a Danish brand that I have such admiration and respect for<\/strong> - a brand which has always been designed by women for women,\" said Torp Mader.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":147731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,5,9762,6],"tags":[264,12191,10708,10756,12190,12192],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>By Malene Birger appoints Mathilde Torp Mader as creative director - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Premium Danish womenswear brand By Malene Birger has appointed Mathilde Torp Mader as creative director as it seeks to accelerate its international\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/by-malene-birger-appoints-mathilde-torp-mader-as-creative-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"By Malene Birger appoints Mathilde Torp Mader as creative director - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Premium Danish womenswear brand By Malene Birger has appointed Mathilde Torp Mader as creative director as it seeks to accelerate its international\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/by-malene-birger-appoints-mathilde-torp-mader-as-creative-director\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-22T14:09:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/MATHILDE-TORP-MADER-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"743\" \/>\n\t<meta property=\"og:image:height\" content=\"1011\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/by-malene-birger-appoints-mathilde-torp-mader-as-creative-director\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/by-malene-birger-appoints-mathilde-torp-mader-as-creative-director\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"By Malene Birger appoints Mathilde Torp Mader as creative director\",\"datePublished\":\"2017-08-22T14:09:51+00:00\",\"dateModified\":\"2021-08-12T13:45:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/by-malene-birger-appoints-mathilde-torp-mader-as-creative-director\/\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"By Malene Birger\",\"Christina Exsteen\",\"Copenhagen\",\"Copenhagen Fashion Week\",\"Mathilde Torp Mader\",\"Morten Linnet\"],\"articleSection\":[\"Brands &amp; 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