{"id":159198,"date":"2017-07-31T09:18:52","date_gmt":"2017-07-31T09:18:52","guid":{"rendered":"https:\/\/www.theindustry.fashion\/amazon-fashion-and-nicopanda-in-lfw-see-now-buy-now-collaboration\/"},"modified":"2021-08-12T13:45:45","modified_gmt":"2021-08-12T13:45:45","slug":"amazon-fashion-and-nicopanda-in-lfw-see-now-buy-now-collaboration","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/amazon-fashion-and-nicopanda-in-lfw-see-now-buy-now-collaboration\/","title":{"rendered":"Amazon Fashion and Nicopanda in LFW see now, buy now collaboration"},"content":{"rendered":"

Amazon Fashion has collaborated with Nicola Formichetti's Nicopanda label on a see now, buy now<\/strong> collection for London Fashion Week that will be available for delivery to select London postcodes within 60 minutes<\/strong>.<\/p>\n

<\/p>\n

The six-piece unisex streetwear collection<\/strong> will be shown at Nicopanda's first ever on-schedule catwalk show<\/strong> at London Fashion Week this September, which will be staged at Amazon Fashion's European Fashion Photography Studio in Hoxton.<\/p>\n

It includes a hoodie, long sleeve t-shirt, bomber jacket, oversized scarf, clutch bag and leggings, which will be made available from Amazon\u2019s five Fashion Stores across Europe<\/strong> after the show on 16 September.<\/p>\n

Amazon Prime members in London will be able to access the collection from the Amazon Prime Now<\/strong> app.\u00a0With Prime Now, Prime members can select delivery within one hour of ordering for \u00a36.99, or delivery within a choice of two-hour, same-day delivery slots at no extra charge between 8am and 10pm.<\/p>\n

Nicopanda is the brainchild of Italian\/Japanese creative director Nicola Formichetti<\/strong> who is also the artistic director of Diesel and who came to prominence thanks to his collaborations with Uniqlo and Lady Gaga.<\/p>\n

\u201cI am excited to have joined forces with Amazon Fashion as it is synonymous with fast delivery and great selection<\/strong>, a perfect choice for this exclusive capsule collection,\" said Formichetti. \u201cTrue to Nicopanda\u2019s DNA, the collection is unisex with an international street-culture aesthetic. Each piece includes signature Nicopanda graphic motifs and a bold colour palette.\u201d<\/p>\n

Amazon Fashion Europe vice president Susan Saideman said: \"Nicopanda\u2019s designs immediately turn heads, so we can see why it is a firm favourite with the likes of Rihanna and Lady Gaga. We\u2019re excited to bring such an exciting brand to our customers<\/strong> for the first time this September, when we will be showcasing our exclusive collection in the heart of East London\u2019s cultural quarter at our European Photography Studio.\"<\/p>\n

London Fashion Week takes place from 15-19 September. For the full show schedule visit the London Fashion Week website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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