{"id":159178,"date":"2017-07-23T07:39:57","date_gmt":"2017-07-23T07:39:57","guid":{"rendered":"https:\/\/www.theindustry.fashion\/diesel-owner-reported-to-have-made-bid-for-belstaff\/"},"modified":"2021-08-12T13:45:43","modified_gmt":"2021-08-12T13:45:43","slug":"diesel-owner-reported-to-have-made-bid-for-belstaff","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/diesel-owner-reported-to-have-made-bid-for-belstaff\/","title":{"rendered":"Diesel owner reported to have made bid for Belstaff"},"content":{"rendered":"
The owner of Italian brand Diesel is reported to have tabled a bid for British heritage brand Belstaff<\/strong> in recent weeks.<\/p>\n <\/p>\n According to The Sunday Times<\/em><\/a>, Renzo Rosso's\u00a0OTB Group<\/a>, which also owns Viktor & Rolf, Marni<\/strong> and Maison Margiela<\/strong>, has made a play to acquire the business, which is being sold by its parent company JAB Luxury, a division of JAB Holdings.<\/p>\n JAB, the investment vehicle of the German Reimann family<\/strong>, is looking to offload its luxury businesses in a bid to focus on its food & beverage and beauty asssets, which include\u00a0Coty, Krispy Kreme<\/strong> and Jacobs Douwe Egberts.\u00a0<\/strong><\/p>\n It acquired Belstaff for almost\u00a0\u00a3100m in 2011<\/strong> and began to move the brand upmarket; after the sale its headquarters were moved to Switzerland but in January 2016 they were brought back to the UK as it was revealed the brand was considering an IPO. However float plans were \"deprioritised\" following the Brexit vote <\/a>in June of last year.<\/p>\n Belstaff was founded in Staffordshire in 1924<\/strong> and is best known for its motorcycle jackets. It has risen to prominence in recent years through its celebrity associations. Former footballer and style icon David Beckham has fronted its campaigns<\/strong> and last year it unveiled a collaboration with actress Liv Tyler. It has 13 stores worldwide, five of which are in the UK, and is also sold in prestigious multibrand stores.<\/p>\n