{"id":158934,"date":"2017-04-05T11:34:49","date_gmt":"2017-04-05T11:34:49","guid":{"rendered":"https:\/\/www.theindustry.fashion\/london-to-stage-worlds-first-smart-street\/"},"modified":"2021-08-12T13:45:12","modified_gmt":"2021-08-12T13:45:12","slug":"london-to-stage-worlds-first-smart-street","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/london-to-stage-worlds-first-smart-street\/","title":{"rendered":"London to stage world's first \"smart street\""},"content":{"rendered":"

The New West End Company<\/a> is poised to launch what it claims is the world's first \"smart street\" - a new concept in technology and retail.<\/p>\n

<\/p>\n

Bird Street, which is just off Oxford Street<\/strong>, will be transformed into \"an oasis of technology, fashion, innovation and sustainability<\/strong>\" in an initiative supported by\u00a0Transport for London\u2019s Future Streets incubator scheme.<\/p>\n

The \"tech-friendly, traffic-free hub\" will be transformed with a range of cutting edge sustainable technologies, including bringing in PaveGen technology which generates electricity from pedestrian movement<\/strong>, and Airlite\u2019s revolutionary air purifying paint<\/strong>.<\/p>\n

A curated and revolving selection of pop-ups<\/strong> will appear in the hub, in partnership with Appear Here<\/a>, the leading marketplace for temporary spaces. Appear Here and The New West End Company, which represents the interests of businesses in London's West End, are actively seeking \"interesting and innovative fashion and tech brands\"<\/strong> to participate in the pioneering project, which launches next month.<\/p>\n

Image:\u00a0Harry Dobbs Design, Architects and Urban Designers<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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