{"id":158898,"date":"2017-03-23T16:50:40","date_gmt":"2017-03-23T16:50:40","guid":{"rendered":"https:\/\/www.theindustry.fashion\/fashion-insiders-launch-new-petite-clothing-line-bomb-petite\/"},"modified":"2021-08-12T13:45:07","modified_gmt":"2021-08-12T13:45:07","slug":"fashion-insiders-launch-new-petite-clothing-line-bomb-petite","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/fashion-insiders-launch-new-petite-clothing-line-bomb-petite\/","title":{"rendered":"Fashion insiders launch new petite clothing line Bomb Petite"},"content":{"rendered":"<p>Two entrepreneurs with a background in the premium fashion sector have launched a new label to cater specifically for <strong>women who are 5ft 4in and under<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>Bomb Petite was established by <strong>Yuliya Petryk and Jenny Liu<\/strong>, whose CVs include stints at brands such as Agent Provocateur, AllSaints and Burberry, and is designed and manufactured entirely in London.<\/p>\n<p>The pair felt shorter women were under-represented in the fashion market and so created <strong>a capsule collection<\/strong> of a crepe dress, cigarette trousers and a wrap-over blouse, each available in multiple colourways. The garments can be styled for casualwear, officewear or formalwear occasions.<\/p>\n<p>\"The moment we tried clothes specifically for petite frames was a revelation. With our fashion experience we know first-hand that <strong>petite clothing isn\u2019t just about shortening standard-sized garments<\/strong> you have to go back to the drawing board and research every single measurement,\" the pair said.<\/p>\n<p>\"<strong>Almost one in two women in the UK are petite<\/strong>, and our collection serves to celebrate this with the most flattering shapes, cuts and styles,\" they added.<\/p>\n<p>Prices for the collection start at \u00a3128 and it is available exclusively from the <a href=\"http:\/\/www.bombpetite.com\" target=\"_blank\" rel=\"noopener\">Bomb Petite website<\/a>, which also stocks a curated selection of petite collections from other designers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":147277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion insiders launch new petite clothing line Bomb Petite - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Two entrepreneurs with a background in the premium fashion sector have launched a new label to cater specifically for women who are 5ft 4in and under.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/fashion-insiders-launch-new-petite-clothing-line-bomb-petite\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion insiders launch new petite clothing line Bomb Petite - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Two entrepreneurs with a background in the premium fashion sector have launched a new label to cater specifically for women who are 5ft 4in and under.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/fashion-insiders-launch-new-petite-clothing-line-bomb-petite\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-23T16:50:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:45:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/BOMB_PETITE_DRESS_RoyalBlue_small-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/fashion-insiders-launch-new-petite-clothing-line-bomb-petite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/fashion-insiders-launch-new-petite-clothing-line-bomb-petite\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Fashion insiders launch new petite clothing line Bomb Petite\",\"datePublished\":\"2017-03-23T16:50:40+00:00\",\"dateModified\":\"2021-08-12T13:45:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/fashion-insiders-launch-new-petite-clothing-line-bomb-petite\/\"},\"wordCount\":210,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"articleSection\":[\"Brands &amp; 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