{"id":158891,"date":"2017-03-21T09:46:57","date_gmt":"2017-03-21T09:46:57","guid":{"rendered":"https:\/\/www.theindustry.fashion\/online-retail-sales-up-15-but-smartphone-growth-slows\/"},"modified":"2021-08-12T13:45:07","modified_gmt":"2021-08-12T13:45:07","slug":"online-retail-sales-up-15-but-smartphone-growth-slows","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/online-retail-sales-up-15-but-smartphone-growth-slows\/","title":{"rendered":"Online retail sales up 15% but smartphone growth slows"},"content":{"rendered":"<p>Online retail sales in the UK were<strong> up 15% year on year in February<\/strong> with average basket values hitting a seven-year high, however growth in smartphone sales has slowed significantly.<\/p>\n<p><!--more--><\/p>\n<p>According to the latest figures from<strong> IMRG Capgemini<\/strong> overall online retail sales were up 15% in February compared to a growth of 16% in February 2016, however <strong>growth through the<\/strong> <strong>smartphone channel has roughly halved<\/strong>. In February 2016 smartphone sales growth was +96% year on year, but in February 2017 it was just +57%.<\/p>\n<p>Tablet growth remains low at just 3.5% with smartphones taking a far greater share of the overall mobile sales market. However IMRG suggests that the drop-off in growth from smartphones (which is specific to online retailers only, multichannel retailers witnessed a slight increase in smartphone sales) <strong>will affect online sales growth overall<\/strong>.<\/p>\n<p>\"It\u2019s encouraging to see the second month of seven-year highs for average basket values in a row. When it comes to smartphones though, the slowdown in sales growth does appear to be fairly dramatic. That said, rates of smartphone growth over the past two years have been very high, and that couldn\u2019t continue indefinitely.\u00a0The <strong>slowdown is specific to the online-only retailers<\/strong> \u2014 multichannel retailers are performing better than they have been through mobile, with greatly increased average basket values,\" said IMRG \u00a0managing director Justin Opie. <strong>Overall basket value was up by \u00a320<\/strong> year on year.<\/p>\n<p>Opie added that the picture remained positive for online retail growth but warned the was \"a cloud or two on the horizon\". \"<strong>Smartphones have been the driver of mobile growth<\/strong>, and the slowdown could come to impact growth. And, of course, the <strong>ever-present uncertainty of Brexit<\/strong> looms large in 2017, with inflation rising and Article 50 being triggered imminently,\u201d Opie said.<\/p>\n<p>Capgemini\u00a0Principal Consultant in Retail Customer Engagement Design\u00a0Bhavesh Unadkat said the slight dip in overall growth could be a sign of a dent in consumer confidence triggered by higher prices. \"It is perhaps no coincidence that<strong> the Index\u2019s growth rate slumped slightly in the face of a higher inflation rate<\/strong> which was over 1.5% in January 2017 compared with 0.3% in January 2016,\" he said.<\/p>\n<p align=\"left\">\u201cAlthough there are some warning signs for the retail industry \u2014 with sales made on smartphones falling month-on-month, for example \u2014 these are trends we\u2019ve seen echoed in previous years. <strong>Traditionally January and February are slower months for purchases made on smartphones<\/strong>, and e-retail sales in general,\u201d Unadkhat added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":147267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[11719,11718,9816,20,11305,11306,10926,35],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online retail sales up 15% but smartphone growth slows - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Online retail sales in the UK were up 15% year on year in February with average basket values hitting a seven-year high, however growth in smartphone\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/online-retail-sales-up-15-but-smartphone-growth-slows\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online retail sales up 15% but smartphone growth slows - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Online retail sales in the UK were up 15% year on year in February with average basket values hitting a seven-year high, however growth in smartphone\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/online-retail-sales-up-15-but-smartphone-growth-slows\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-21T09:46:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:45:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Mobile-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/online-retail-sales-up-15-but-smartphone-growth-slows\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/online-retail-sales-up-15-but-smartphone-growth-slows\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Online retail sales up 15% but smartphone growth slows\",\"datePublished\":\"2017-03-21T09:46:57+00:00\",\"dateModified\":\"2021-08-12T13:45:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/online-retail-sales-up-15-but-smartphone-growth-slows\/\"},\"wordCount\":401,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Bhavesh Unadkat\",\"Capgemini\",\"ecommerce\",\"etail\",\"IMRG\",\"Justin Opie\",\"Multichannel\",\"Retail\"],\"articleSection\":[\"Finance\",\"News &amp; 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