{"id":158756,"date":"2017-01-26T20:20:01","date_gmt":"2017-01-26T20:20:01","guid":{"rendered":"https:\/\/www.theindustry.fashion\/vogues-alexandra-shulman-offers-thoughts-on-fashion-ahead-of-pure-london-talk\/"},"modified":"2021-08-12T13:44:50","modified_gmt":"2021-08-12T13:44:50","slug":"vogues-alexandra-shulman-offers-thoughts-on-fashion-ahead-of-pure-london-talk","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/vogues-alexandra-shulman-offers-thoughts-on-fashion-ahead-of-pure-london-talk\/","title":{"rendered":"Vogue's Alexandra Shulman offers thoughts on fashion ahead of Pure London talk"},"content":{"rendered":"<p><em>Vogue<\/em> editor <strong>Alexandra Shulman<\/strong>, who yesterday announced her departure from the magazine she has edited for 25 years, has revealed her thoughts on the future of the fashion industry in an exclusive video ahead of her keynote interview at trade show <a href=\"http:\/\/www.purelondon.com\" target=\"_blank\" rel=\"noopener\">Pure London<\/a> next month.<\/p>\n<p><!--more--><\/p>\n<p>Shulman will appear on the main stage at the London Olympia show on<strong> Sunday 12 February at 3.20pm<\/strong> and in the preview video shot at Vogue House she talks about the importance of independent retail, the high street versus the luxury consumer and the growing importance of Asia on the global fashion stage.<\/p>\n<p><strong>Around 80% of visitors to Pure London are independent retailers<\/strong> and Schulman said they were vital to the fashion industry. \"If fashion is going to survive and thrive, <strong>independent fashion retailers are incredibly important<\/strong>. They have a breadth of vision. You get more diversity, and the idea of individuality is very very important,\" she said.<\/p>\n<p>She added that the motivations of the high street consumer and luxury consumer were essentially the same. \"They want value for money, they want an enjoyable experience - whether that be online or offline - and <strong>they want a feeling of pleasure from the purchase<\/strong>. [As a retailer] that feeling of making sure that the customer feels like you value that connection is very important at every end of the market,\" she said.<\/p>\n<p>Looking forward she felt that Asia would continue to grow in scale and in confidence. \"At the moment, there\u2019s a lack of confidence in the East in what their brands actually represent, but I reckon in another 10 years that will have changed,\u201d she said.<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Shulman has also promised to share more insight with the audience on her <strong>25-year career at <em>Vogue<\/em><\/strong>, which will come to an end when she stands down in June. Her departure was<a href=\"https:\/\/www.theindustry.fashion\/\/alexandra-shulman-steps-editor-vogue\/\"> announced by publisher Cond\u00e9 Nast yesterday <\/a>and news of her successor will be announced later this year. Names believed to be in the frame include current <a href=\"http:\/\/www.vogue.co.uk\" target=\"_blank\" rel=\"noopener\"><em>Vogue<\/em><\/a> deputy editor Emily Sheffield, <a href=\"http:\/\/www.thelovemagazine.co.uk\" target=\"_blank\" rel=\"noopener\"><em>LOVE<\/em><\/a> editor in chief Katie Grand and <a href=\"https:\/\/www.net-a-porter.com\/Content\/portermagazine\" target=\"_blank\" rel=\"noopener\"><em>Porter<\/em><\/a> editor in chief Lucy Yeomans.<\/p>\n<p>Pure London features brands in the womenswear, menswear, footwear, accessories and young fashion sectors. Innovations this season include <a href=\"https:\/\/www.theindustry.fashion\/\/pure-london-adds-dedicated-athleisure-section\/\">a new section dedicated to Athleisure<\/a>\u00a0and an expanded menswear offer. To register to attend visit the <a href=\"http:\/\/www.purelondon.co.uk\">Pure London website<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":146953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,5,9762,6],"tags":[10151,9890,10298,27,9683,9986,9702],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vogue&#039;s Alexandra Shulman offers thoughts on fashion ahead of Pure London talk - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Vogue editor Alexandra Shulman, who yesterday announced her departure from the magazine she has edited for 25 years, has revealed her thoughts on the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/vogues-alexandra-shulman-offers-thoughts-on-fashion-ahead-of-pure-london-talk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vogue&#039;s Alexandra Shulman offers thoughts on fashion ahead of Pure London talk - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Vogue editor Alexandra Shulman, who yesterday announced her departure from the magazine she has edited for 25 years, has revealed her thoughts on the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/vogues-alexandra-shulman-offers-thoughts-on-fashion-ahead-of-pure-london-talk\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-26T20:20:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:44:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Screen-Shot-2016-12-08-at-12.28.13-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"821\" \/>\n\t<meta property=\"og:image:height\" content=\"729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/vogues-alexandra-shulman-offers-thoughts-on-fashion-ahead-of-pure-london-talk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/vogues-alexandra-shulman-offers-thoughts-on-fashion-ahead-of-pure-london-talk\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Vogue's Alexandra Shulman offers thoughts on fashion ahead of Pure London talk\",\"datePublished\":\"2017-01-26T20:20:01+00:00\",\"dateModified\":\"2021-08-12T13:44:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/vogues-alexandra-shulman-offers-thoughts-on-fashion-ahead-of-pure-london-talk\/\"},\"wordCount\":394,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Alexandra Shulman\",\"Conde Nast\",\"Magazines\",\"media\",\"Pure London\",\"Trade Shows\",\"Vogue\"],\"articleSection\":[\"Brands &amp; 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