{"id":158709,"date":"2017-01-06T11:10:30","date_gmt":"2017-01-06T11:10:30","guid":{"rendered":"https:\/\/www.theindustry.fashion\/ces-fossil-to-double-wearables-offer-in-2017\/"},"modified":"2021-08-12T13:44:44","modified_gmt":"2021-08-12T13:44:44","slug":"ces-fossil-to-double-wearables-offer-in-2017","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ces-fossil-to-double-wearables-offer-in-2017\/","title":{"rendered":"CES: Fossil to double wearables offer in 2017"},"content":{"rendered":"<p>Fossil Group has revealed\u00a0it will\u00a0will double its wearables production to\u00a0<strong>300 new products<\/strong> and will add new brands in 2017; the announcement was made from consumer electronics and technology show <a href=\"http:\/\/www.ces.tech\" target=\"_blank\" rel=\"noopener\">CES <\/a>in Las Vegas.<\/p>\n<p><!--more--><\/p>\n<p>A number of Fossil Group brands announced new products at the event including:<\/p>\n<p><b>- Armani Exchange<\/b>\u00a0introduced Armani Exchange Connected, a collection of hybrid smartwatches<\/p>\n<p><b>- Fossil<\/b>\u00a0extended its Fossil Q hybrid smartwatch line with Fossil Q Accomplice, which\u00a0<span id=\"spanHghlt345a\">features<\/span>\u00a0the brand's slimmest case to date<\/p>\n<p><b>- Skagen\u00a0<\/b>introduced the Jorn and Hald hybrid smartwatches, offering thinner case sizes<\/p>\n<p><b>- Misfit\u00a0<\/b>unveiled Vapor, the brand's first touchscreen smartwatch featuring heart rate, GPS and standalone music functionality<\/p>\n<div id=\"attachment_98216\" style=\"width: 459px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-98216\" class=\" wp-image-98216\" src=\"https:\/\/www.theindustry.fashion\/\/wp-content\/uploads\/Fossil-300x300.jpg\" alt=\"Fossil\" width=\"449\" height=\"449\" \/><p id=\"caption-attachment-98216\" class=\"wp-caption-text\">Fossil Q Accomplice<\/p><\/div>\n<p id=\"continue-jump\">Fossil Group's wearables tech products include touchscreen smartwatches, hybrid smartwatches and activity trackers. It claims to take an \"<strong>innovate with a fashion-first approach<\/strong>\" to the development of its products.<\/p>\n<p>\"Customers crave <strong>connectivity that doesn't compromise style<\/strong>. We're creating more options to seamlessly integrate desired tech features into our customers' style and lifestyle,\" said\u00a0<span class=\"xn-person\">Greg McKelvey<\/span>, chief strategy and digital officer, Fossil Group. \"Fossil Group's design, scale, speed to market and unrivaled portfolio of fashion brands, coupled with our cloud and app platform, and tech and hardware innovation, have pulled us ahead of the wearables pack.\"<\/p>\n<p>In 2016, Fossil Group launched more than 140 wearables across <strong>Chaps, Diesel, Emporio Armani, Fossil, Kate Spade, Michael Kors, Misfit and Skagen<\/strong> brands throughout 40 countries and in 20 languages.<\/p>\n<p>\"For more than 30 years, our products have set the category's standard in fashion design. Now as <strong>we apply that same design-first focus to wearables<\/strong>, the feedback we're getting from customers and retail partners is to keep bringing them more of it,\" said McKelvey.<\/p>\n<p>\"In particular, the success of our hybrid smartwatches has proven that our consumers want a balance of function and fashion. We've effectively <strong>filled that gap in the market<\/strong>. Hybrids pack the power needed to efficiently accomplish daily tasks in a beautifully-crafted timepiece,\" he added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10497],"tags":[11451,10660,10174,11449,10311,10163,11452,11450,19,10069,9887],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CES: Fossil to double wearables offer in 2017 - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Fossil Group has revealed\u00a0it will\u00a0will double its wearables production to\u00a0300 new products and will add new brands in 2017; 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